There have been some changes here at CyberAtlas.
The name may have changed, but our commitment to bringing you in-depth research, reporting, and statistics remains intact. In fact, you'll have a lot more resources at your fingertips. Familiar features, such as the Stats Toolbox, Big Picture, and Markets sections, are still here in their easy-to find formats, along with some new features.
CyberAtlas has been integrated into the ClickZ Network, another property owned by our parent company, Jupitermedia. ClickZ is part of a constellation of Web sites. Collectively, they comprise the largest source of interactive marketing news, information, opinion, and resources in the world (online or off-). You may be familiar with some of them. Internet Advertising Report, ChannelSeven.com, TurboAds, and Search Engine Watch were just a few titles in a group formerly known as the Interactive Marketing Channel.
Some we acquired, others we launched ourselves. The bigger and richer the channel became, the more tangled the collection of brands.
It was time to do something. So we did.
The ClickZ Network organizes this vast amount of information and resources in one place, under one name. We want to make it easier to use, navigate, and understand. You'll find news, information, opinion, research, directories, and extensive archives.
Our mission is to help interactive marketers do their jobs better. We're certain clearer organization of the same great content (no changes there) will serve you better. As always, let us know what you think.
Here's a quick summary of what's available:
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT