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Active Home Web Use by Country, December 2005

  |  January 27, 2006   |  Comments

The global rate of new active home Internet users slowed in December.

The Internet audience increased at a rate of less than one percent in December, with growth in eight of the 11 countries tracked by Nielsen//NetRatings. The rate of growth appears to be slowing.

After experiencing a significant growth of 6.82 percent in November, Brazil Internet users dropped off -2.57 percent in December. The South American country has an active home user Internet population of 12.5 million users. Spain was the highest-gaining active Internet user population with a 3.46 percent increase.

France (1.06 percent growth) outpaced the U.K. (0.9 percent growth) in new Internet users, though the U.K. Internet user population remains larger. Broadband adoption in France is currently greater than it is in the U.K.

Japan experienced a turnaround in new users. November data detail a -1.29 percent drop in active users. Japan increased its number of users by 2.59 percent to total 40.1 million subscribers.

Nielsen//NetRatings uses a gold standard sampling methodology applied worldwide. The sampling allows for aggregation of data on a regional and global basis.

Active Home Internet Users by Country, December 2005
Country November
2005
December
2005
Change (%) One-Month
Change
Australia 9,887,757 9,904,266 0.17 16,509
Brazil 12,529,892 12,208,375 -2.57 -321,517
France 16,855,607 17,034,848 1.06 179,240
Germany 31,840,403 32,071,064 0.72 230,661
Italy 16,923,740 16,967,127 0.26 43,387
Japan 39,122,810 40,134,842 2.59 1,012,032
Spain 11,055,277 11,437,670 3.46 382,393
Sweden 4,810,817 4,739,069 -1.49 -71,748
Switzerland 3,602,570 3,577,870 -0.69 -24,701
United
Kingdom
23,586,055 23,812,843 0.96 226,788
United
States
142,704,415 143,784,919 0.76 1,080,503
Total 312,919,343 315,672,890 0.88 2,753,547
Source: Nielsen//NetRatings, 2006

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ABOUT THE AUTHOR

Enid Burns

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