The Internet audience increased at a rate of less than one percent in December, with growth in eight of the 11 countries tracked by Nielsen//NetRatings. The rate of growth appears to be slowing.
After experiencing a significant growth of 6.82 percent in November, Brazil Internet users dropped off -2.57 percent in December. The South American country has an active home user Internet population of 12.5 million users. Spain was the highest-gaining active Internet user population with a 3.46 percent increase.
France (1.06 percent growth) outpaced the U.K. (0.9 percent growth) in new Internet users, though the U.K. Internet user population remains larger. Broadband adoption in France is currently greater than it is in the U.K.
Japan experienced a turnaround in new users. November data detail a -1.29 percent drop in active users. Japan increased its number of users by 2.59 percent to total 40.1 million subscribers.
Nielsen//NetRatings uses a gold standard sampling methodology applied worldwide. The sampling allows for aggregation of data on a regional and global basis.
|Active Home Internet Users by Country, December 2005|
|Change (%)||One-Month |
|Source: Nielsen//NetRatings, 2006|
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014