CMGI Acquires I/PRO
Internet incubator CMG Information ServicesInc. acquired Internet Profiles Corp., or I/PRO, whichspecializes in Web traffic verification, analysis and research.
Internet incubator CMG Information ServicesInc. acquired Internet Profiles Corp., or I/PRO, whichspecializes in Web traffic verification, analysis and research.
Internet incubator CMG Information Services Inc. acquired Internet Profiles Corp., or I/PRO, which specializes in Web traffic verification, analysis and research.
Financial terms of the deal were not disclosed.
I/PRO will become a wholly owned subsidiary of the CMGI Internet Group and will be merged with Engage Technologies Inc., a provider of online marketing solutions. CMGI said the two companies will expand Engage’s position as a supplier of data, technology and services for Internet marketers.
The acquisition of I/PRO will enhance Engage’s services, adding analysis and research capabilities, CMGI said. Bradley Rode, I/PRO’s president and chief executive officer, will keep his position. He will report to Paul Schaut, Engage’s president and chief executive.
CMGI said the combination of Engage and I/PRO will give Web sites access to information they can use to target ad delivery or content
“The combined forces of these two companies will create an important value-added member of the CMGI Internet Group, with endless potential for opportunity both within and outside the larger CMGI portfolio of companies,” said David Wetherell, CMGI’s chairman and chief executive officer.
Rode said the merger will allow I/PRO to integrate audience information with site traffic statistics which will benefit media buyers and sellers, e- commerce vendors and corporate marketers. Engage Knowledge is a huge database of Web-wide, anonymous user profiles
“The powerful combination translates into giving Engage customers a stronger understanding of prospects and customers and the ability to use this knowledge to better target relevant content, thus increasing marketing effectiveness of the Internet,” Schaut said.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article