Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming email product that allows recipients to open emails full of voice, music, sound effects and video, absent any type of plug in.
The app also offers e-commerce and audience tracking capabilities, the company said, and was created "in response to ever growing audience expectations for rich streaming media, and can finally answer advertising's biggest question: Is our advertising working?"
Through the use of 'opt-in' email lists, advertisers can be assured that their message is getting to audiences who have already shown interest in that advertising, the company said. Recipients will be able to buy a product or order more information from within the email itself, the company said.
RadicalMail also features real-time tracking capabilities, enabling companies to determine exactly if and when audiences saw the email/advertisement, whether they bought a product or ordered more information, if they forwarded the email/advertisement to others and what they did with it, if the audience invited others to join the 'opt-in' list, and so on.
"There's an end-to-end e-commerce solution built in. If you're selling CDs, right in there is going to be a form that goes into a fulfillment center," Paul Bruemmer, spokesman for the company, told Reuters. "It has a complete backend tracking system. It's the power of television branding and direct response wrapped in one package."
Currently RadicalMail can be viewed only via Microsoft's Outlook Express and Netscape.
"Apparently, HTML email software hasn't quite caught up with the ability to read it. We feel that we're a little bit ahead of the curve. It's almost bleeding edge as opposed to cutting edge," Breummer said. Demos are available on the site.
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