RadicalMail Launches Streaming Multimedia E-Mail

  |  March 25, 1999   |  Comments

Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail productthat allows recipients to open e-mails full of voice, music, sound effects andvideo, absent any type of plug-in.

Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming email product that allows recipients to open emails full of voice, music, sound effects and video, absent any type of plug in.

The app also offers e-commerce and audience tracking capabilities, the company said, and was created "in response to ever growing audience expectations for rich streaming media, and can finally answer advertising's biggest question: Is our advertising working?"

Through the use of 'opt-in' email lists, advertisers can be assured that their message is getting to audiences who have already shown interest in that advertising, the company said. Recipients will be able to buy a product or order more information from within the email itself, the company said.

RadicalMail also features real-time tracking capabilities, enabling companies to determine exactly if and when audiences saw the email/advertisement, whether they bought a product or ordered more information, if they forwarded the email/advertisement to others and what they did with it, if the audience invited others to join the 'opt-in' list, and so on.

"There's an end-to-end e-commerce solution built in. If you're selling CDs, right in there is going to be a form that goes into a fulfillment center," Paul Bruemmer, spokesman for the company, told Reuters. "It has a complete backend tracking system. It's the power of television branding and direct response wrapped in one package."

Currently RadicalMail can be viewed only via Microsoft's Outlook Express and Netscape.

"Apparently, HTML email software hasn't quite caught up with the ability to read it. We feel that we're a little bit ahead of the curve. It's almost bleeding edge as opposed to cutting edge," Breummer said. Demos are available on the site.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...