RadicalMail Launches Streaming Multimedia E-Mail

  |  March 25, 1999   |  Comments

Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail productthat allows recipients to open e-mails full of voice, music, sound effects andvideo, absent any type of plug-in.

Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming email product that allows recipients to open emails full of voice, music, sound effects and video, absent any type of plug in.

The app also offers e-commerce and audience tracking capabilities, the company said, and was created "in response to ever growing audience expectations for rich streaming media, and can finally answer advertising's biggest question: Is our advertising working?"

Through the use of 'opt-in' email lists, advertisers can be assured that their message is getting to audiences who have already shown interest in that advertising, the company said. Recipients will be able to buy a product or order more information from within the email itself, the company said.

RadicalMail also features real-time tracking capabilities, enabling companies to determine exactly if and when audiences saw the email/advertisement, whether they bought a product or ordered more information, if they forwarded the email/advertisement to others and what they did with it, if the audience invited others to join the 'opt-in' list, and so on.

"There's an end-to-end e-commerce solution built in. If you're selling CDs, right in there is going to be a form that goes into a fulfillment center," Paul Bruemmer, spokesman for the company, told Reuters. "It has a complete backend tracking system. It's the power of television branding and direct response wrapped in one package."

Currently RadicalMail can be viewed only via Microsoft's Outlook Express and Netscape.

"Apparently, HTML email software hasn't quite caught up with the ability to read it. We feel that we're a little bit ahead of the curve. It's almost bleeding edge as opposed to cutting edge," Breummer said. Demos are available on the site.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...