Marchex Buys IndustryBrains

  |  July 28, 2005   |  Comments

The acquisition will bring Marchex new advertisers and traffic sources, as well as the opportunity to cross-sell its own performance-based marketing products.

Marchex has acquired IndustryBrains, a CPC ad network focused mainly on business technology sites, for $31 million.

IndustryBrains has placed performance-based campaigns with a bevy of business and tech publishers, including BusinessWeek Online, CMP Media, USAToday.com and The Motley Fool. The company offers site and category specific placements on these sites, as opposed to a run-of-network approach.

The company joins a stable of Marchex holdings including search optimization, paid inclusion and bid management tools, as well as a direct navigation business. The acquisition brings Marchex new traffic sources and advertisers, as well as the opportunity to cross-sell its own services to those advertisers.

"We are providing this premium traffic and a product they don't have," said Elke Wong, IndustryBrains' VP of marketing and product development. "Conversely, they have search optimization and bid management products we will be able to offer our advertisers."

IndustryBrains' 20-plus person staff will continue to be based in New York. Wong said there would be no layoffs or executive departures.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...