Green Mountain Coffee Roasters names agency of record; Tribal DDB Dallas builds branded game for Mountain Dew energy drink MDX
Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes "overall communications strategy and marketing programs" to build brand equity and recognition.
Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal -- Van the Bat, Pete the Possum or Trey the Owl -- whose goal is to whisk various urban denizens around town at top speed.
TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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