Zachary Rodgers

Execs & Accounts for November 11, 2005

  |  November 11, 2005   |  Comments

Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes "overall communications strategy and marketing programs" to build brand equity and recognition.


Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal -- Van the Bat, Pete the Possum or Trey the Owl -- whose goal is to whisk various urban denizens around town at top speed.


TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.

SES OnlineIntroducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

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ABOUT THE AUTHOR

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

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