ILoop is licensing a Web-based interface to manage creation and execution on integrated mobile campaigns.
Mobile ad and content platform iLoop Mobile has unveiled a three-tier service structure and a new focus on self-service campaign management. The majority of clients are likely to opt for a new Web-based ASP (define) dashboard to manage mobile campaigns and build WAP sites, according to the company.
iLoop will still work one-on-one with clients through its managed services tier for customers entering the mobile marketing arena, but the mFinity mobile platform includes two new levels to give clients more independence in executing campaigns to mobile consumers. A Web-based ASP lets clients build their own rich campaigns combining SMS, content management and distribution, as well as the designing of WAP sites. Clients wanting a higher degree of control can opt to buy a blade server with the licensed ASP pre-burned to the appliance.
"It's a progression, most large agencies right now would love the ASP model," said iLoop Mobile VP of marketing Michael Ahearn. "It's not a big leap for most marketing agencies, they want to start to control the content from a content management system, some larger brands want to control the cost of messaging."
Agencies and brands that purchase the appliance can have the one-time cost of the server amortized over time "to the point where your service costs go to near zero," said Ahearn. It also benefits companies regulated by security issues, "They may be receptive to the idea of having their own equipment," he said.
Clients of all three tiers have access to several campaign creation tools. Users of the system can create and manage SMS programs, create WAP sites through a drag-and-drop interface, manage content and sell or distribute content like wallpapers, ring tones, games, music, video applications and other digital content.
Separately, iLoop and Bango also announced a partnership to facilitate the creation of storefronts and enable payment and distribution.
The interface allows users to work with existing short codes and is also compatible with major mobile aggregators. An aggregator is an intermediary that sits between a content or brand owner and the mobile operator to allow communications with the end user through a mobile phone.
"What this platform now offers is a user-friendly interface built for an assistant at a marketing agency, not one made for engineers, it's built for normal people," said Ahearn. "All applications are right there and conveniently ready to go."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT