MSN Accelerates Live Music Streaming Plans

  |  September 27, 2006   |  Comments

UPDATE : Microsoft partners with the producers of Live 8 to stream more live music on MSN Video.

MSN brokered a deal with Control Room, a company formed by the producers of AOL's phenomenally successful Live 8 effort, to stream live music acts on MSN Video. The multi-year deal gives MSN exclusive online global live distribution rights.

MSN, which has hotly pursued live event streaming as a content development strategy, will carry performances from John Legend at Royal Albert Hall in London and John Mayer from Webster Hall in New York City. The company also holds the rights to stream the shows on other platforms, including Xbox 360 Live, MSN Messenger, Windows Media Player, and Windows Media Center Edition.

Advertisers will have the option to integrate in and around the content through display, text and streaming video ad units.

"By partnering with Control Room to add original, exclusive content, we are building an even deeper relationship with our global audience and creating significant new opportunities for advertisers," said Rob Bennett, GM of entertainment and video services at MSN, in a statement.

Bennett hinted about the partnership as a "knee-jerk" announcement at a public appearance at the Interactive Advertising Bureau's MIXX 2.6 event yesterday. "Experiences are blending together and the consumer is blending experiences," he said. "It is up to us to deliver content in a way they want to experience it."

Control Room was formed a year ago as Network LIVE, and has put on about 59 shows. It's partners have included AOL, XM and sports and entertainment company AEG. To signify the importance of the exclusive partnership, and the exit of its original joint venture stakeholders, the company on Tuesday changed its name from Network LIVE to Control Room. A source at the company said the name is more relevant to its business.

Music, and in particular live music events, is an area of interest for MSN and Microsoft as a whole. It sponsored the New Orleans Jazz Festival this spring, and previously dedicated space for Mark Burnett's "Rock Star: INXS. Microsoft's gaming group also began featuring Epic Records recording artists each month on Xbox Live, with unique content in high definition.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...