Top 10 Search Terms in 10 Categories, October 2007

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A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending October 27, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.83	honda	1.85
paypal.com	1.23	toyota	1.68
mapquest.com	1.02	nissan	1.51
www.paypal.com	0.68	ford	1.29
experian	0.52	chevrolet	1.00
mapquest	0.48	dodge	0.91
people search	0.48	suzuki	0.78
pay pal	0.46	harley davidson	0.70
edline	0.39	jeep	0.68
www.aesoponline.com	0.32	bmw	0.67
Movies		Net Communities and Chat
Search Term	Search Volume	Search Term	Search Volume
netflix	1.54	myspace	7.54
imdb	1.19	myspace.com	3.41
blockbuster	0.73	craigslist	2.18
movies	0.69	youtube	1.91
fandango	0.39	www.myspace.com	1.80
netflix.com	0.33	facebook	1.12
harry potter	0.25	my space	0.81
blockbuster.com	0.23	you tube	0.59
hollywood video	0.23	youtube.com	0.40
transformers	0.21	craigs list	0.32
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.74	lexapro	0.61
mcdonalds	1.49	chantix	0.54
starbucks	1.02	alli	0.41
callyourplay.com	0.82	viagra	0.34
candystand	0.62	lyrica	0.33
mms.com	0.58	cymbalta	0.29
dominos pizza	0.58	yaz	0.27
drpepper.com	0.57	cialis	0.27
subway	0.55	hpv	0.24
betty crocker	0.51	prozac	0.24
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace.com	1.10	cnn	2.11
www.myspace.com	0.69	fox news	1.56
perez hilton	0.52	cnn.com	0.92
yahoo 360	0.49	msnbc	0.88
myspace	0.45	news	0.69
360	0.29	bbc news	0.41
justjared	0.22	cnn news	0.41
xanga	0.21	bbc	0.39
area codes	0.18	abc news	0.37
perezhilton.com	0.17	ksl.com	0.34
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.26	hotels.com	0.45
mycokerewards.com	0.23	holiday inn	0.23
coupons	0.17	disneyland	0.22
free stuff	0.14	hotels	0.20
free samples	0.12	motel 6	0.18
mycokerewards	0.08	disney world	0.17
my coke rewards	0.08	hampton inn	0.16
www.mycokerewards.com	0.075	days inn	0.14
myspace	0.071	best western	0.14
black friday	0.08	comfort inn	0.14
View: Top 10 Search Terms by Category, Four Weeks Ending September 01, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.