Overture Renews, Expands Lycos Europe Deal

  |  April 15, 2005   |  Comments

Lycos Europe will add contextual ads to its paid search distribution deal.

Under the exclusive, multi-year relationship, Overture will continue to provide sponsored search results on Lycos Europe properties in UK, France, Germany, Italy, Spain, the Netherlands, Sweden, Austria and Switzerland. A new component of the deal will make Overture the exclusive provider of contextual listings to Lycos Europe properties in Germany, UK, France, Italy, Spain and the Netherlands.

Overture has provided Lycos Europe with paid search results since June 2002. Previously, Google had provided contextual ads on Lycos Europe's Tripod community pages. Google recently deposed Overture on AOL Europe, but Overture still has relationships with Yahoo, MSN, and Wanadoo.

"We have made excellent experiences with the previous team play with Overture regarding exclusive sponsored search distribution. Thus, we are encouraged to extend the co-operation to a broader field," said Michael Rohowski, chief sales officer for Lycos Europe.

The contextual listings will appear on the chat and email, directory, and channel pages in all the countries involved, and on Lycos Shopping pages in UK, France, Germany and Italy.

"By deepening our relationships with Lycos Europe around Europe, Overture will provide advertisers with many new opportunities to connect with their customers," said Stephen Taylor, managing director of Overture Europe. "Lycos Europe is an important pan-European Internet player and we are pleased to enhance our collaboration with them."

Lycos Europe, a separate entity from its U.S. namesake that was acquired by Daum last year, operates a network of destination sites in 10 countries and eight languages, serving more than 20 million users a month. Properties include search, communication services, content channels, Internet access, homepage building and online communities.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...