Current Platform-A head for European sales Brendan Condon will head back to New York, as Kate Burns takes over.
AOL has announced the appointment of Bebo VP and Managing Director Kate Burns to head up its European sales operation. As a result, Brendan Condon, who currently looks after the company's Platform-A advertising division outside of the U.S., will be heading back to New York, where his next position will be determined.
In her new position, Burns is responsible for AOL's ad operations in nine European markets, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the U.K.
Although Burns' role is an AOL-wide one, a spokesperson for the company confirmed that she will be responsible for Platform-A's European business, assuming the current structure remains intact following the 100-day business review currently being conducted by new CEO, Tim Armstrong.
Interestingly, the press release announcing Burns' appointment makes no mention of Platform-A by name, instead referring to her responsibility for the Advertising.com ad network. However, the spokesperson said this had no bearing on the likely future of the firm's ad business, and that Platform-A "is not dying a death."
Prior to her role at Bebo, Burns spent time at Google as Director, UK, Ireland and Benelux, and also at Dailymotion, Altavista and Doubleclick. She will now report to Jeff Levick, who was hired from Google to fill the role of Head Of Advertising and Strategy for AOL in April.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.