Mobile Buying Spree Continues as Amobee Snatches RingRing

  |  January 13, 2010   |  Comments

Deal is latest in a string of mobile ad network acquisitions.

The spate of acquisitions in the mobile ad space continued on Wednesday with the announcement that Amobee Media Systems, an ad network based in Redwood City, CA, is buying Ring Ring Media, a London-based mobile ad agency.

The announcement comes just days after Apple signed an agreement to acquire mobile ad firm Quattro Wireless, and barely two months after Google agreed to buy AdMob.

Zohar Levkovitz, CEO and co-founder of Amobee, said the deal will create a seamless mobile ad offering allowing large companies to purchase wide-ranging, international campaigns.

"This acquisition solves an industry issue," Levkovitz said in a written statement. "By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today's mobile media buying and offer a more integrated mobile advertising experience to our customers."

Terms of the deal were not disclosed, but Ring Ring claims revenues of about $2 million a month. Amobee consisted of 75 employees before the purchase, and will now add 20 more. RingRing will continue to operate as its own brand.

While consolidation is quickly becoming a fact of life for smaller companies looking to stay relevant in the mobile ad business, Levkovitz said the RingRing deal should not be viewed as a response to the recent spate of acquisitions.

"This is not a reaction at all to the Google or Apple acquisitions," said Levkovitz in a telephone interviuew. "Actually, we started the process before we knew about them."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...