Mobile Buying Spree Continues as Amobee Snatches RingRing

  |  January 13, 2010   |  Comments

Deal is latest in a string of mobile ad network acquisitions.

The spate of acquisitions in the mobile ad space continued on Wednesday with the announcement that Amobee Media Systems, an ad network based in Redwood City, CA, is buying Ring Ring Media, a London-based mobile ad agency.

The announcement comes just days after Apple signed an agreement to acquire mobile ad firm Quattro Wireless, and barely two months after Google agreed to buy AdMob.

Zohar Levkovitz, CEO and co-founder of Amobee, said the deal will create a seamless mobile ad offering allowing large companies to purchase wide-ranging, international campaigns.

"This acquisition solves an industry issue," Levkovitz said in a written statement. "By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today's mobile media buying and offer a more integrated mobile advertising experience to our customers."

Terms of the deal were not disclosed, but Ring Ring claims revenues of about $2 million a month. Amobee consisted of 75 employees before the purchase, and will now add 20 more. RingRing will continue to operate as its own brand.

While consolidation is quickly becoming a fact of life for smaller companies looking to stay relevant in the mobile ad business, Levkovitz said the RingRing deal should not be viewed as a response to the recent spate of acquisitions.

"This is not a reaction at all to the Google or Apple acquisitions," said Levkovitz in a telephone interviuew. "Actually, we started the process before we knew about them."

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...