Advertising Placements by Industry and Top Sponsored Links, May 2008

June 24, 2008   |  Comments

The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, April and May 2008
Industry Total Impressions, May 2008
(M)
Total Impressions, April 2008
(M)
Change From Previous Month (%)
Automotive 9,582.0 10,019.3 -4.4
Business-to-business 5,197.4 5,530.5 -6.0
Consumer goods 12,800.9 10,185.5 25.7
Entertainment 11,824.6 8,407.4 40.6
Financial services 52,314.7 52,773.1 -0.9
Hardware and electronics 3,745.8 5,024.5 -25.4
Health 6,739.3 9,240.0 -27.1
Public services 9,179.6 9,628.7 -4.7
Retail goods and services 37,909.7 34,942.8 8.5
Software 3,708.0 6,712.7 -44.8
Telecommunications 26,584.8 26,841.8 -1.0
Travel 10,820.2 7,508.4 44.1
Web media 74,640.8 74,621.6 0.0
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, May 2008 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 5,132.1 1,672.0 514.5 986.2 1,277.2
Business-to-business 1,317.3 168.4 1,880.1 1,340.4 491.1
Consumer goods 5,995.1 1,608.7 1,334.8 2,439.0 1,423.2
Entertainment 6,419.8 525.6 501.7 989.9 3,387.6
Financial services 11,143.2 314.5 2,477.2 13,788.3 24,591.6
Hardware and electronics 1,972.9 158.7 215.4 442.7 956.1
Health 3,521.9 309.5 1,611.7 866.8 429.5
Public services 3,335.6 58.1 1,069.3 3,564.6 1,152.0
Retail goods and services 7,658.7 645.5 7,831.4 8,205.2 13,568.9
Software 2,455.0 174.0 445.2 412.5 221.3
Telecommunications 13,570.3 864.9 450.3 2,080.9 9,618.3
Travel 4,852.8 216.3 2,328.3 2,716.5 706.3
Web media 7,001.8 155.5 11,500.9 9,434.8 46,547.9
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, May 2008
Company Sponsored Link Impressions, May 2008 (M) Sponsored Link Impressions, April 2008 (M) Change From Previous Month (%)
eBay 926.8 1,046.1 -11.4
InterActiveCorp 687.2 755.0 -9.0
Internet Made Simple 666.9 601.1 10.9
True 616.6 1,790.3 -0.28
Yahoo 561.8 1,124.1 -50.0
Pickamortgage 442.8 614.7 -28.0
Wu Yi Source 438.4 1,540.3 -71.5
Amazon.com 388.2 467.0 -16.9
Target Corp. 354.0 335.9 5.4
Experian Group Ltd. 341.9 496.7 -31.2
driverTV 337.6 0.0 N/A
Fidelity Investments 336.3 15.6 2,054.9
MillionaireMate.com 326.3 1.4 23,291.6
Zencon Technologies LLC 323.8 466.3 -30.6
Mate1.com 318.8 116.6 173.4
NexTag Inc. 300.8 431.5 -30.3
BizRate 293.5 286.2 2.6
Shopzilla Inc. 284.3 322.3 -11.8
Gigmasters.com Inc. 275.6 16.6 1,563.9
Google 251.3 275.4 -8.7
Smarter.com 245.4 177.6 38.2
Time Warner 231.2 809.0 -71.4
Money And Markets 229.5 361.1 -36.4
FUZZ 227.5 67.7 236.0
Esurance 213.4 33.8 531.5
Source: Nielsen Online, 2008

Top 25 Companies by Top Three Search Terms, May 2008
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay trucks refrigeration+tools
InterActiveCorp priceline priceline.com match.com
Internet Made Simple calorie+shifting oprah.com weight+watchers
True match.com my+space.com online+dating
Yahoo natru-vent trucks prom+dresses
Pickamortgage no+cost+refinance mortgage+refinancing+
companies
refinancing+a+mortgage
Wu Yi Source nutrisystem weight+watchers.com south+beach+diet
Amazon.com amazon.com samsung+series+6 "richard+pepperman"
Target Corp. the+sockman+socks nintendo+event global+stone
Experian Group Ltd. endurance+saddle+pads free+credit+report equifax
driverTV santa+fe+ volkswagen+beetle hyundai+santa+fe
Fidelity Investments car+insurance car+insurance+quotes united+health+care
MillionaireMate.com wealthy+men.com match rich+in+new+york
Zencon Technologies LLC blackplanet blackpeoplemeet match.com
Mate1.com match.com chat chat+rooms
NexTag Inc. refrigeration+tools toter+trucks fayetteville+state+
university
BizRate natru-vent endurance+saddle+pads homes+for+rent
Shopzilla Inc. refrigeration+tools cost+of+helicopter abetta+saddles
Gigmasters.com Inc. sweet+sixteen+party+ideas cinco+de+mayo+music cinco+de+mayo
Google google mail google+homepage
Smarter.com refrigeration+tools citizen+cmp-10 portable+dvd+players+
for+cars
Time Warner trucks mapquest aol
Money And Markets g+e+stock korea+free+trade fed+rate
FUZZ independent+labels promoting+music lyrics+for+spanish+
christian+songs
Esurance car+insurance car+insurance+quotes free+auto+insurance+quotes
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, April 2008

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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