Brightcove's Ad-Supported Video Comes to TV Through Deal with Vudu

  |  May 13, 2009   |  Comments

Vudu offers on-demand movies and TV shows through a set-top box.

Customers of online video platform Brightcovewill have the ability to distribute their ad-supported films to residential television sets and home theaters through a new partnership with on-demand movie and TV show provider Vudu.

Vudu, which sells set-top boxes through which customers can download movies and TV shows, is the first company to support Brightcove content. Multiple advertising platforms will be supported, meaning Brightcove customers can "maintain their existing online video monetization strategy and infrastructure," according to a statement announcing the deal.

The first feature being made available, found in the "Vudu Labs" section, will be MyPlay, an application offering Sony Music videos through Sony Music's MyPlay Video Network affiliate program. "This is really a way that Brightcove customers, most of the major media companies, now have this new distribution avenue," said Erika Shaffer, a spokeswoman for both Vudu and Brightcove. "It's a way for them to extend the advertising to a whole new platform and it's showing that there's a role for Web content that's ad-supported to be on the TV."

Vudu's Rich Internet Applications platform allows Vudu "to support dynamic ad logic and live ad calls to content owners"existing advertising platforms," noted the companies. The content owners retain control over their ad inventory.

Vudu Director of Content Acquisition Rob Holmes said the deal "represents a proof of concept" for Vudu. "We fundamentally believe that online video does not mean PC only," Holmes said in an e-mail. "Today's announcement is one of the first implementations to successfully bring online video (and online advertising dollars) to the dominant source of entertainment in the home -- the TV."

Chris Johnston, director of technology partnership at Brightcove, conceded in the announcement statement that expanding online video distribution "beyond Web sites to the living room television has been challenging." He asserted partnership with Vudu is "a significant step forward for media businesses that want to centrally manage distribution and monetization across the Web while also taking advantage of the high-quality TV experience Vudu enables."

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...