Nike hires Aragones to focus on digital; Red Bricks Media signs three big name clients; AdOn Network promotes five execs following acquisition.
Nike hired Tesa Aragones as global digital brand leader. The sports apparel company created the position for Aragones, who was previously managing partner-digital branding at independent David & Goliath, Los Angeles.
Red Bricks Media signed Microsoft, San Disk and Robert Half International. The interactive agency will provide search marketing services and creative development for Microsoft's Education division, the data storage products company and the staffing firm.
AdOn Network promoted five execs. The online advertising network named Robert McDaniel vice president of product strategy; Mike Ainsa vice president of engineering; Geoff Gieron vice president of operations - advertiser services; Rachel Greenberg vice president of operations - traffic services; and Kory Kredit, vice president of marketing. AdOn Network was acquired in January by a newly-formed company, PV Media Group.
ContextWeb named Wenda Harris Millard to its board of directors. Millard is currently president, media, of Martha Stewart Living Omnimedia.
Exponential Interactive appointed Scott Dornblaser as Tribal Fusion's regional vice president of sales. The media services company tasked Dornblaser with managing Tribal Fusion's New York office.
Hydra Network signed AARP, Citibank and Sears as clients. The cost-per-acquisition (CPA) advertising network will launch response-based online campaigns for each company.
Gospel Music Channel hired Philip Manwaring as vice president of digital media. The all-gospel/Christian music television network created the position for Manwaring, who was previously at Integrity as chief technology officer/head of digital media channels.
The Chambre de l'assurance de dommages (ChAD) tapped multiple-media.com to redesign its Web site. The Montreal-based organization covers damage insurance and claims adjustment practices.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT