Avenue A/Razorfish Continues European Expansion

  |  August 4, 2006   |  Comments

Acquisition of Neue Digitale is the third overseas acquisition in the past year.

Avenue A/Razorfish continued its string of recent overseas acquisitions by picking up German digital shop Neue Digitale for $5.6 million up front, plus performance-based payments over the next three years.

Avenue A/Razorfish, a unit of aQuantive, recently bought Australian agency Amnesia, DNA in the U.K. All three agencies have retained their brand identity and existing leadership teams, operating as subsidiaries of Avenue A/Razorfish.

"Our determination to provide exceptional service in promising international markets led us to Neue Digitale in Germany," Clark Kokich, worldwide president of Avenue A/Razorfish, said in a statement. "Neue Digitale is distinguished as a leader for creative innovation and delivering digital marketing results. We are excited to welcome the team to our expanding family."

Neue Digitale has 44 employees and is headquartered in Frankfurt. The agency is led by founders Andreas Gahlert, who serves as managing director, and Olaf Czeschner, the firm's creative director. It offers clients strategic planning, creative conception, and technical implementation as well as media services for the integration of mobile channels.

Neue Digitale has earned a reputation as a creative and effective online branding specialist with rojects for companies like adidas, Germanwings, Daimler-Chrysler, Olympus Europe and Coca-Cola.

International business accounted for 20 percent of aQuantive's marketing services business last quarter. The company has hinted the DNA and Amnesia acquisitions would not be its last, especially in the Asia-Pacific market.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...