Avenue A/Razorfish Continues European Expansion

  |  August 4, 2006   |  Comments

Acquisition of Neue Digitale is the third overseas acquisition in the past year.

Avenue A/Razorfish continued its string of recent overseas acquisitions by picking up German digital shop Neue Digitale for $5.6 million up front, plus performance-based payments over the next three years.

Avenue A/Razorfish, a unit of aQuantive, recently bought Australian agency Amnesia, DNA in the U.K. All three agencies have retained their brand identity and existing leadership teams, operating as subsidiaries of Avenue A/Razorfish.

"Our determination to provide exceptional service in promising international markets led us to Neue Digitale in Germany," Clark Kokich, worldwide president of Avenue A/Razorfish, said in a statement. "Neue Digitale is distinguished as a leader for creative innovation and delivering digital marketing results. We are excited to welcome the team to our expanding family."

Neue Digitale has 44 employees and is headquartered in Frankfurt. The agency is led by founders Andreas Gahlert, who serves as managing director, and Olaf Czeschner, the firm's creative director. It offers clients strategic planning, creative conception, and technical implementation as well as media services for the integration of mobile channels.

Neue Digitale has earned a reputation as a creative and effective online branding specialist with rojects for companies like adidas, Germanwings, Daimler-Chrysler, Olympus Europe and Coca-Cola.

International business accounted for 20 percent of aQuantive's marketing services business last quarter. The company has hinted the DNA and Amnesia acquisitions would not be its last, especially in the Asia-Pacific market.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...