A Short Movie Contest, With Intel Inside

  |  September 29, 2005   |  Comments

The "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process.

Intel's brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that's a hybrid of sponsorship and "branded entertainment" models.

The short movie challenge, dubbed the Intel Indies Film Contest, calls on video and animation directors to create live action or animated shorts on a specific theme and awards $45,000 in cash and home electronics equipment to winning entrants.

Films must incorporate the theme of "magic wand" and use an Intel processor as part of their production process. A panel of judges includes Intel staff along with Tinseltown directors and film experts.

The contest will be promoted through keyword advertising on search engines, ad placements on AtomFilms.com, promotion in AtomFilms' newsletter, and PR efforts with sites that target film-makers.

Besides raising Intel's profile among participants in the contest, the company plans to use video submissions in its own multi-channel marketing efforts.

"Intel is looking at this as an opportunity to have content they can showcase in a number of different marketing channels as well," said Scott Roesch, VP and general manager of AtomFilms. "Some of the details on what that may be is something we're... holding back until later in the program."

AtomFilms has conducted what it calls "branded entertainment" efforts of a similar nature in the past. Marketing partners have included Mountain Dew, Lucasfilm, Sony, Honda and HP.

Of these, both HP and Sony used material submitted to sponsored contests in their own marketing efforts. Back in 2002, Sony sponsored the "Make Your Mark" promotion whereby anybody could pitch a film idea, and possibly receive the film equipment with which to create it. Later, it showcased the resulting films at a big event at the South by Southwest film festival, and eventually integrated that material with a print campaign.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...