Video: A Talk with Bloomberg '09 Digital Strategist
View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum.
View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum.
Mike Bloomberg’s 2009 mayoral campaign had a luxury few election campaigns do: no need to fundraise. However, while money was less of a concern for the New York City Mayor’s re-election team, lead digital strategist Jonah Seiger was dedicated to measuring success of online search and display advertising, and even social media interaction.
“Unlike the traditional political campaign, we were not soliciting contributions. In many ways, that made our job a lot harder,” said Seiger during last week’s Social Media Week event sponsored by ClickZ, and held in conjunction with Personal Democracy Forum. “I think it’s easier to get people engaged in a campaign when they’re making a personal investment out of their pocket.”
Seiger and the campaign recognized the importance of Facebook and Twitter to build engagement and propel get-out-the-vote efforts. And, they used a variety of measurement methods to help gauge the connection between online engagement and real-world votes. The practice of measuring social media’s impact on voting is still quite young, and will surely become more sophisticated even during the next big round of mid-term elections later this year. But Seiger’s presentation, featured in the video below, offers a glimpse into how Bloomberg ’09 handled it.
Following the presentation, I had the opportunity, along with Andrew Rasiej of Personal Democracy Forum, to speak with Seiger about the digital campaign. The discussion was one both social media and political junkies will appreciate – and hopefully learn from.
Follow Kate Kaye on Twitter at @LowbrowKate.
Subscribe to ClickZ’s Politics & Advocacy News RSS feed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleDuring Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleU.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...
View articleAmazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleVideo meets casino games in push for fall/winter collection. Read More...
View article