Ring Tone Revenues to Grow as Handsets Advance

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Ring tone revenues are projected to climb from $417 million in revenues this year to over $700 million by 2009, according to "US Ring Tone Forecast, 2004 to 2009," a study released by Jupiter Research.

Monophonic and polyphonic ring tones are rapidly giving way to mastertones. Mastertones, or master recordings by original artists, were introduced in 2004 and brought in $15 million in revenue against $157 million earned from downloads of polyphonic ringers. At that time, monophonic ring tones brought in $44 million, and are expected to decline rapidly.

Projections for 2005 mastertones and voice ringers sales are $156 million. Polyphonic tones are still expected to grow to $224 million, while monophonic ringers should drop to $38 million.

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