Home  › Stats

Ring Tone Revenues to Grow as Handsets Advance

  |  May 18, 2005   |  Comments

Projected ring tone revenues are set to increase significantly as new phones phase out old handsets.

Ring tone revenues are projected to climb from $417 million in revenues this year to over $700 million by 2009, according to "US Ring Tone Forecast, 2004 to 2009," a study released by Jupiter Research.

Monophonic and polyphonic ring tones are rapidly giving way to mastertones. Mastertones, or master recordings by original artists, were introduced in 2004 and brought in $15 million in revenue against $157 million earned from downloads of polyphonic ringers. At that time, monophonic ring tones brought in $44 million, and are expected to decline rapidly.

Projections for 2005 mastertones and voice ringers sales are $156 million. Polyphonic tones are still expected to grow to $224 million, while monophonic ringers should drop to $38 million.

US_Ring_Tone_Market_Forecast_2003_and_2009_2
Click to view full-size chart
Forecasts show monophonic ringers falling out of the picture by 2009, when polyphonic ring tones will start to wane at $77 million. Mastertones are expected to bring $647 million by 2009.

Technology is making way for the shift to mastertones. New handsets will drive increased revenues for that category, as monophonic and polyphonic ringers reach the end of their lifecycle.

"It is an evolving market, technology is evolving," said Julie Ask, research director at Jupiter Research. "Mastertones are becoming common features rather than high-end features."

By the end of the current year, the installed base of ring tone-capable handsets will be at 82 percent of wireless subscribers. The market is expected to reach 100 percent by 2007, and 95 percent of those phones are expected to be mastertone-capable.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...