WebRep in San Francisco said it entered aformal strategic partnership with Variety.com , the entertainment business newssite.
The exclusive online advertising sales agreement gives WebRep advertisers an opportunity to have a presence on the online version of Variety, one of the most recognized names in entertainment news, the company said.
Launched in December 1995, WebRep clients include Business Wire, Kiplinger OnLine, UltimateTV and Entrepreneur Magazine Online.
Updated daily, variety.com offers box office figures, breaking news, insider coverage of awards, film festival coverage, film, television, theater and music reviews by top editors, along with a calendar of industry events. The free, searchable content is posted the evening before the print version is distributed, a strategy that has attracted close to 2 million page impressions per month since its launch in early January of this year.
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