Home  › Stats › Audience/Traffic

E-Commerce Racks Up a $2 Billion Week

  |  December 11, 2002   |  Comments

Estimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percent this year.

Online consumer spending racked up its first $2 billion week ever for the seven days ending Dec. 6, 2002, an all-time weekly spending record, according to measurement and analysis firm comScore Networks.

And the Internet spending spree has continued into this week, as spending on Monday, Dec. 8, 2002, reached $367.05 million, making it the largest sales day of the year to date, said comparison shopping site BizRate.com.

comScore said its sales estimates for the week reflect 34 percent growth versus last year's post-Thanksgiving week.

Spending on non-travel goods and services increased 38 percent versus the same period a year-ago to a record $1.4 billion, while travel spending increased 24 percent to $567 million, comScore said.

BizRate said its estimate represents a 0.2 percent increase over the same day last week (Monday, Dec. 2).

"While travel spending was the dominant force pushing e-commerce trends higher in the off-season, non-travel sales have now become the growth engine, as consumers come online in droves to take advantage of the Internet's convenience, competitive pricing and wide product selection," said Michelle David Adams, comScore vice president.

comScore's sales figures are based on measurements of actual buying activity conducted by a representative cross-section of more than 1.5 million Internet users at more than 50,000 online merchants and other commerce sites.

What's selling best? BizRate said the top sales categories are computer hardware (including digital cameras), electronics, entertainment, apparel, and toys and games.

From Nov. 1 to Dec. 9, 2002, online sales grew to $8.37 billion from $5.86 billion for the same period last year, a 43 percent increase, according to BizRate figures.

comScore's estimate of cumulative consumer online sales from Nov. 1, 2002 through the week ending Dec. 6 reached $8.2 billion, up 29 percent versus the same period last year.

Fastest Growing Major Non-Travel E-Commerce Categories
Period: Weeks Ending Nov. 8, 2002 to Dec. 6 Versus Same Period 2001
(Excludes Auctions and Large Corporate Purchases)
Category Dollar Sales Since
First Full Week
Nov 2002 (millions)
% Change
Versus Same
Period Year-Ago
Home & Garden $328 72%
Sport & Fitness $153 67%
Jewelry & Watches $121 66%
Toys $257 61%
Furniture & Appliances $106 51%
Movies & Video $133 41%
Video Games $81 38%
Apparel & Accessories $902 26%
Flowers & Gifts $123 19%
Event Tickets $167 14%
Source: comScore Networks


Nielsen/NetRatings Top 15 Shopping Destinations
for Week Ending December 1,
Excluding Travel (U.S., Home)
Brand or Channel Unique Audience (000)
1. eBay 11,984
2. Amazon 10,242
3. Yahoo Shopping 7.391
4. MSN Shopping 3,128
5. Wal-Mart Stores 2,786
6. BestBuy.com 2,158
7. AOL Shopping 1,976
8. Columbiahouse.com 1,836
9. ToysRUs 1,792
10. DealTime 1,783
11. Dell Computer 1,747
12. Hallmark 1,723
13. Target 1,670
14. Sears 1,565
15. Barnesandnoble.com 1,480
Source: Nielsen/NetRatings

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...