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E-Commerce Racks Up a $2 Billion Week

  |  December 11, 2002   |  Comments

Estimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percent this year.

Online consumer spending racked up its first $2 billion week ever for the seven days ending Dec. 6, 2002, an all-time weekly spending record, according to measurement and analysis firm comScore Networks.

And the Internet spending spree has continued into this week, as spending on Monday, Dec. 8, 2002, reached $367.05 million, making it the largest sales day of the year to date, said comparison shopping site BizRate.com.

comScore said its sales estimates for the week reflect 34 percent growth versus last year's post-Thanksgiving week.

Spending on non-travel goods and services increased 38 percent versus the same period a year-ago to a record $1.4 billion, while travel spending increased 24 percent to $567 million, comScore said.

BizRate said its estimate represents a 0.2 percent increase over the same day last week (Monday, Dec. 2).

"While travel spending was the dominant force pushing e-commerce trends higher in the off-season, non-travel sales have now become the growth engine, as consumers come online in droves to take advantage of the Internet's convenience, competitive pricing and wide product selection," said Michelle David Adams, comScore vice president.

comScore's sales figures are based on measurements of actual buying activity conducted by a representative cross-section of more than 1.5 million Internet users at more than 50,000 online merchants and other commerce sites.

What's selling best? BizRate said the top sales categories are computer hardware (including digital cameras), electronics, entertainment, apparel, and toys and games.

From Nov. 1 to Dec. 9, 2002, online sales grew to $8.37 billion from $5.86 billion for the same period last year, a 43 percent increase, according to BizRate figures.

comScore's estimate of cumulative consumer online sales from Nov. 1, 2002 through the week ending Dec. 6 reached $8.2 billion, up 29 percent versus the same period last year.

Fastest Growing Major Non-Travel E-Commerce Categories
Period: Weeks Ending Nov. 8, 2002 to Dec. 6 Versus Same Period 2001
(Excludes Auctions and Large Corporate Purchases)
Category Dollar Sales Since
First Full Week
Nov 2002 (millions)
% Change
Versus Same
Period Year-Ago
Home & Garden $328 72%
Sport & Fitness $153 67%
Jewelry & Watches $121 66%
Toys $257 61%
Furniture & Appliances $106 51%
Movies & Video $133 41%
Video Games $81 38%
Apparel & Accessories $902 26%
Flowers & Gifts $123 19%
Event Tickets $167 14%
Source: comScore Networks

Nielsen/NetRatings Top 15 Shopping Destinations
for Week Ending December 1,
Excluding Travel (U.S., Home)
Brand or Channel Unique Audience (000)
1. eBay 11,984
2. Amazon 10,242
3. Yahoo Shopping 7.391
4. MSN Shopping 3,128
5. Wal-Mart Stores 2,786
6. BestBuy.com 2,158
7. AOL Shopping 1,976
8. Columbiahouse.com 1,836
9. ToysRUs 1,792
10. DealTime 1,783
11. Dell Computer 1,747
12. Hallmark 1,723
13. Target 1,670
14. Sears 1,565
15. Barnesandnoble.com 1,480
Source: Nielsen/NetRatings


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