Home  › Stats › Audience/Traffic

E-Commerce Racks Up a $2 Billion Week

  |  December 11, 2002   |  Comments

Estimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percent this year.

Online consumer spending racked up its first $2 billion week ever for the seven days ending Dec. 6, 2002, an all-time weekly spending record, according to measurement and analysis firm comScore Networks.

And the Internet spending spree has continued into this week, as spending on Monday, Dec. 8, 2002, reached $367.05 million, making it the largest sales day of the year to date, said comparison shopping site BizRate.com.

comScore said its sales estimates for the week reflect 34 percent growth versus last year's post-Thanksgiving week.

Spending on non-travel goods and services increased 38 percent versus the same period a year-ago to a record $1.4 billion, while travel spending increased 24 percent to $567 million, comScore said.

BizRate said its estimate represents a 0.2 percent increase over the same day last week (Monday, Dec. 2).

"While travel spending was the dominant force pushing e-commerce trends higher in the off-season, non-travel sales have now become the growth engine, as consumers come online in droves to take advantage of the Internet's convenience, competitive pricing and wide product selection," said Michelle David Adams, comScore vice president.

comScore's sales figures are based on measurements of actual buying activity conducted by a representative cross-section of more than 1.5 million Internet users at more than 50,000 online merchants and other commerce sites.

What's selling best? BizRate said the top sales categories are computer hardware (including digital cameras), electronics, entertainment, apparel, and toys and games.

From Nov. 1 to Dec. 9, 2002, online sales grew to $8.37 billion from $5.86 billion for the same period last year, a 43 percent increase, according to BizRate figures.

comScore's estimate of cumulative consumer online sales from Nov. 1, 2002 through the week ending Dec. 6 reached $8.2 billion, up 29 percent versus the same period last year.

Fastest Growing Major Non-Travel E-Commerce Categories
Period: Weeks Ending Nov. 8, 2002 to Dec. 6 Versus Same Period 2001
(Excludes Auctions and Large Corporate Purchases)
Category Dollar Sales Since
First Full Week
Nov 2002 (millions)
% Change
Versus Same
Period Year-Ago
Home & Garden $328 72%
Sport & Fitness $153 67%
Jewelry & Watches $121 66%
Toys $257 61%
Furniture & Appliances $106 51%
Movies & Video $133 41%
Video Games $81 38%
Apparel & Accessories $902 26%
Flowers & Gifts $123 19%
Event Tickets $167 14%
Source: comScore Networks


Nielsen/NetRatings Top 15 Shopping Destinations
for Week Ending December 1,
Excluding Travel (U.S., Home)
Brand or Channel Unique Audience (000)
1. eBay 11,984
2. Amazon 10,242
3. Yahoo Shopping 7.391
4. MSN Shopping 3,128
5. Wal-Mart Stores 2,786
6. BestBuy.com 2,158
7. AOL Shopping 1,976
8. Columbiahouse.com 1,836
9. ToysRUs 1,792
10. DealTime 1,783
11. Dell Computer 1,747
12. Hallmark 1,723
13. Target 1,670
14. Sears 1,565
15. Barnesandnoble.com 1,480
Source: Nielsen/NetRatings

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...