Online "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon.
Advertain.com -- a Web site where users rate and recommend multimedia advertisements and branded games (AKA "advertainment") -- announced Monday that it will offer a Flash-based cartoon postcard for business clients.
Consumers are encouraged to customize the storyline of the cartoon and forward it to acquaintances. Recipients' names can also be included in the cartoon's text titles.
E-mail addresses are collected as recipients are offered the opportunity to opt-in to newsletters.
Advertain.com said the cartoon will be the beginning of a B2B effort to create customized Flash cartoons with similar potential for viral marketing. Currently, the site provides business clients with "advertainment" market research based on its user ratings.
"The movie postcard promotion offered by Advertain.com has added to the fun, entertainment experience delivered at wildbrain.com," said wildbrain.com advertising director Ed Ramirez. "We value this very highly, as we're in this business to entertain the masses with quality animation content."
"Engaging our viewers to create, interact and share a rich media experience reminds us of what makes the Web so different from all other media," he said.
"We are delighted by the initial market response," said Advertain.com president A. Cage. "To entertain the viewer while promoting corporate branding and messaging is what Advertain.com and 'advertainment' is all about."
Advertain.com is the latest company to promote a personalized, rich media direct email product.
Last week, Dynamics Direct announced a system in which customer database information -- and therefore, personalized information -- can be integrated into streaming Flash emails.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.