Advertain.com Offers Viral Marketing Product for B2B Clients

  |  August 22, 2000   |  Comments

Online "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon.

Advertain.com -- a Web site where users rate and recommend multimedia advertisements and branded games (AKA "advertainment") -- announced Monday that it will offer a Flash-based cartoon postcard for business clients.

Its first effort, "Happy Endings Aloha", promotes an online lottery for a Hawaiian vacation for two co-branded clients, digital animation house wildbrain.com and free graphics site FlamingText.com.

Consumers are encouraged to customize the storyline of the cartoon and forward it to acquaintances. Recipients' names can also be included in the cartoon's text titles.

E-mail addresses are collected as recipients are offered the opportunity to opt-in to newsletters.

Advertain.com said the cartoon will be the beginning of a B2B effort to create customized Flash cartoons with similar potential for viral marketing. Currently, the site provides business clients with "advertainment" market research based on its user ratings.

"The movie postcard promotion offered by Advertain.com has added to the fun, entertainment experience delivered at wildbrain.com," said wildbrain.com advertising director Ed Ramirez. "We value this very highly, as we're in this business to entertain the masses with quality animation content."

"Engaging our viewers to create, interact and share a rich media experience reminds us of what makes the Web so different from all other media," he said.

"We are delighted by the initial market response," said Advertain.com president A. Cage. "To entertain the viewer while promoting corporate branding and messaging is what Advertain.com and 'advertainment' is all about."

Advertain.com is the latest company to promote a personalized, rich media direct email product.

Last week, Dynamics Direct announced a system in which customer database information -- and therefore, personalized information -- can be integrated into streaming Flash emails.

That service is similar to those provided by RadicalMail and MindArrow Systems.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...