Dunkin' Brands in review for digital marketing business; Tacoda promotes Viebranz to CEO; Neo@Ogilvy grabs Greg Smith from Carat Fusion.
Dunkin' Brands has begun a formal agency review for its digital marketing business. RFP's are going out this week, with responses due back August 4. A selection will be made in early October. Foghound Corporation is conducting the search.
Tacoda promoted COO Curt Viebranz to CEO, as longtime chief executive Dave Morgan becomes chairman of the company. Viebranz has led operations for two years. Outgoing Chairman Brad Burnham will remain on the board.
Neo@Ogilvy, OgilvyOne’s digital and direct unit, hired Greg Smith as chief operating Officer for North America, a new role at the agency. Smith joins from Carat Fusion, where he led media planning, data intelligence, CRM and search/affiliate marketing.
Fidelity Assets, an SEM firm focused on the real estate vertical, will provide Prudential California Realty agents with search marketing services. Fidelity also offers a real estate marketing blogging platform.
Bazaarvoice made three executive appointments. Co-founder Brant Barton becomes VP of business development, Wayne Stribling joins as VP of client services and Bryan Denney comes on as director of finance.
Hispanic ad network HispanoClick signed ad commitments from Air France, Bancomer, Kraft, US Army and Western Union. The buys are for multiple months.
Windstream Communications tapped Think Interactive for Web design and online marketing. The client is a telecommunications provider.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT