Execs & Accounts for July 21, 2006

Dunkin' Brands in review for digital marketing business; Tacoda promotes Viebranz to CEO; Neo@Ogilvy grabs Greg Smith from Carat Fusion.

Dunkin’ Brands has begun a formal agency review for its digital marketing business. RFP’s are going out this week, with responses due back August 4. A selection will be made in early October. Foghound Corporation is conducting the search.

Tacoda promoted COO Curt Viebranz to CEO, as longtime chief executive Dave Morgan becomes chairman of the company. Viebranz has led operations for two years. Outgoing Chairman Brad Burnham will remain on the board.

Neo@Ogilvy, OgilvyOne’s digital and direct unit, hired Greg Smith as chief operating Officer for North America, a new role at the agency. Smith joins from Carat Fusion, where he led media planning, data intelligence, CRM and search/affiliate marketing.

Fidelity Assets, an SEM firm focused on the real estate vertical, will provide Prudential California Realty agents with search marketing services. Fidelity also offers a real estate marketing blogging platform.

Bazaarvoice made three executive appointments. Co-founder Brant Barton becomes VP of business development, Wayne Stribling joins as VP of client services and Bryan Denney comes on as director of finance.

Hispanic ad network HispanoClick signed ad commitments from Air France, Bancomer, Kraft, US Army and Western Union. The buys are for multiple months.

Windstream Communications tapped Think Interactive for Web design and online marketing. The client is a telecommunications provider.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource