Congdon to Star in Ad-backed Show

  |  December 22, 2006   |  Comments

Unilever's Dove and PalTalk have signed on as sponsors for a video blog starring Amanda Congdon.

Prominent video blogger Amanda Congdon has landed another gig, this time as the star of a new Web-based television show backed by a pair of big-name advertisers.

Congdon, the former Rocketboom host who now works as a video blogger for, is launching the new show is partnership with New York-based video sharing start-up

Dove Cream Oil Body Wash, a new Unilever product available in February 2007, and Paltalk, a video chat community on the Internet, have signed on as advertisers for the new show, dubbed "Starring Amanda Congdon."

In the new show, which debuts on December 22, Congdon plans to provide a behind-the-scenes look at her life in Los Angeles as she juggles new projects in traditional and new media. It will also be distributed to iTunes and MySpace.

Congdon has emerged as an Internet celebrity since leaving Rocketboom under controversial circumstances earlier this year. In addition to her gig, she has signed with HBO to help develop a new cross-platform comedy show and recently partnered with Ford on "Amanda Congdon's Trip Across America," a video blog project aimed at raising awareness of environmental issues.

The participation of Dove and Paltalk is further confirmation that video blogging is beginning to attract the attention of mainstream Web advertisers.

The Congdon partnership is not Dove's first foray into user-generated content. The company is running an online contest that invites users to create 30-second video ads for the Dove Cream Oil Body Wash.

"Advertisers that have wanted to tap into the growth of online video but have been concerned about random and unpredictable viral videos have now found an outlet in independently produced shows like Amanda's," says chief operating officer Dina Kaplan.


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.