Advertising Placements by Industry and Top Sponsored Links, July 2007

  |  August 23, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, June and July 2007
Industry Total Impressions, July 2007
(M)
Total Impressions, June 2007
(M)
Change From Previous Month (%)
Automotive 9,528.3 6,122.3 55.63
Business-to-business 8,713.4 5,733.5 51.97
Consumer goods 8,558.5 10,817.7 -20.88
Entertainment 8,927.4 6,535.0 36.61
Financial services 95,917.2 83,745.7 14.53
Hardware and electronics 5,412.2 4,215.1 28.40
Health 3,937.9 4,218.0 -6.64
Public services 14,438.8 12,725.4 13.46
Retail goods and services 46,351.5 37,824.4 22.54
Software 5,397.6 4,358.3 23.85
Telecommunications 19,514.0 27,200.6 -28.26
Travel 8,863.2 8,361.9 6.00
Web media 69,272.1 62,475.9 10.88
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, July 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 4,730.5 786.1 2,019.0 975.7 1,017.0
Business-to-business 1,102.8 59.6 6,149.5 1,247.9 153.5
Consumer goods 3,500.6 614.6 2,601.3 1,567.5 274.6
Entertainment 1,808.5 519.5 4,678.7 1,475.1 445.6
Financial services 18,650.9 393.3 2,425.7 16,030.9 58,416.5
Hardware and electronics 2,340.5 154.1 1,318.8 442.9 1,156.0
Health 1,628.0 119.1 788.2 1,298.3 104.3
Public services 4,373.0 42.9 2,012.8 3,970.6 4,039.4
Retail goods and services 6,121.8 205.2 19,082.2 7,677.1 13,265.3
Software 1,499.5 166.1 2,349.5 1,114.4 268.2
Telecommunications 11,978.8 122.8 1,260.8 2,947.7 3,203.9
Travel 2,825.2 194.2 2,733.7 2,137.5 972.5
Web media 10,959.4 164.8 22,777.0 7,556.4 27,814.4
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, July 2007
Company Sponsored Link Impressions, July 2007 (M) Sponsored Link Impressions, June 2007 (M) Change From Previous Month (%)
True 2,926.0 2,507.1 16.71
The CollegeBound Network 2,632.9 46.5 5,568.47
Sparks Network plc. 1,932.9 1,148.3 68.32
eBay Inc. 1,793.8 2,138.9 -16.13
KoolStuff4Kids 1,646.0 0.03 5,675,813.79
Ford Motor Company 1,624.2 82.5 1868.88
InterActiveCorp 1,309.7 977.8 33.94
WebEx 1,152.5 1,118.0 3.09
Batanga 1,148.2 48.9 2,248.12
Nippon Telegraph and Telephone Corp. 986.1 49.0 2,012,246.94
Dell Computer Corp. 949.3 49.7 1,811.02
Dennis Publishing Ltd. 931.9 26.2 3,458.98
Sony Corp. 917.4 17.4 5,184.63
AVM Software 910.9 665.4 36.91
Yahoo Inc. 830.6 850.6 -2.35
Helium Inc. 770.5 1,101.7 -30.06
Nortel Networks Inc. 763.3 1.4 56,190.56
Swiss Knife Shop 762.2 8.5 8,915.07
Singlesnet.com 758.9 582.9 30.20
Experian Group Ltd. 737.1 2,031.3 -63.71
Fuse Networks LLC 654.8 1,116.4 -41.34
SiTV Network 608.3 22.0 2,663.94
Vivendi Universal SA 560.6 25.1 2,130.19
Target Corp. 543.4 380.2 42.95
Shopzilla Intl. 521.4 865.8 -39.78
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, July 2007
Company Search Term 1 Search Term 2 Search Term 3
True match.com chat+rooms adult+singles
The CollegeBound Network cad+++greenville,+sc+schools medical+assistant new+york+university
Spark Networks plc chat+rooms chat personals
eBay Inc. ebay wood+bowls aviaries
KoolStuff4Kids
Ford Motor Company eden+100+navigator+for+sale rent++luxury+car+dealerships+in+dallas+texas off+road+truck+
accessories
InterActiveCorp eharmony match.com priceline
WebEx www.aim.com/_cqr/login yahoo+messenger calendar
Batanga free+music+downloads chris+brown univision.com
Nippon Telegraph and Telephone Corp. web+hosting domain+names ssh+hosting
Dell Computer Corp. wireless+internet saitek+st220 xbox+360
Dennis Publishing Ltd. paris+hilton jessica+alba carmen+electra
Sony Corp.
AVM Software chat+rooms yahoo+chat+rooms chat
Yahoo Inc. yahoo.com aviaries pond+sealers
Helium Inc. blogs blog writing
Nortel Networks Inc. wireless+internet wireless+internet+providers voip
Swiss Knife Shop water+bottles+ water+bottles leatherman+coats
Singlesnet.com yahoo+chat+room chat+rooms singlesnet.com
Experian Group Ltd. free+credit+report xbox+360 free+credit+report+
online
Fuse Networks LLC music+videos fuse+tv harry+potter+and+
the+order+of+the+
phoenix
SiTV Inc. graffiti celebrity+pictures celebrity+gossip
Vivendi Universal SA free+music+downloads free+mp3+website itunes
Target Corp. wood+bowls leather+accesories wooden+utensils
Shopzilla Intl. aviaries pond+sealers wooden+utensils
Notes
1. KoolStuff4Kids search terms are blank because the search term data is based on search URLs, but all KoolStuff4Kids sponsored links came from myspace.com. No search URL search terms were identified.
2. No search term data were provided for Sony.
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, June 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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