Marketing News & Expert Advice
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Advertising Placements by Industry and Top Sponsored Links, July 2007
Enid Burns | August 23, 2007 | Comments
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, June and July 2007 | |||
|---|---|---|---|
| Industry | Total Impressions, July 2007 (M) | Total Impressions, June 2007 (M) | Change From Previous Month (%) |
| Automotive | 9,528.3 | 6,122.3 | 55.63 |
| Business-to-business | 8,713.4 | 5,733.5 | 51.97 |
| Consumer goods | 8,558.5 | 10,817.7 | -20.88 |
| Entertainment | 8,927.4 | 6,535.0 | 36.61 |
| Financial services | 95,917.2 | 83,745.7 | 14.53 |
| Hardware and electronics | 5,412.2 | 4,215.1 | 28.40 |
| Health | 3,937.9 | 4,218.0 | -6.64 |
| Public services | 14,438.8 | 12,725.4 | 13.46 |
| Retail goods and services | 46,351.5 | 37,824.4 | 22.54 |
| Software | 5,397.6 | 4,358.3 | 23.85 |
| Telecommunications | 19,514.0 | 27,200.6 | -28.26 |
| Travel | 8,863.2 | 8,361.9 | 6.00 |
| Web media | 69,272.1 | 62,475.9 | 10.88 |
| Source: Nielsen//NetRatings, 2007 | |||
| Advertising Breakdown by Ad Unit Type, July 2007 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 4,730.5 | 786.1 | 2,019.0 | 975.7 | 1,017.0 |
| Business-to-business | 1,102.8 | 59.6 | 6,149.5 | 1,247.9 | 153.5 |
| Consumer goods | 3,500.6 | 614.6 | 2,601.3 | 1,567.5 | 274.6 |
| Entertainment | 1,808.5 | 519.5 | 4,678.7 | 1,475.1 | 445.6 |
| Financial services | 18,650.9 | 393.3 | 2,425.7 | 16,030.9 | 58,416.5 |
| Hardware and electronics | 2,340.5 | 154.1 | 1,318.8 | 442.9 | 1,156.0 |
| Health | 1,628.0 | 119.1 | 788.2 | 1,298.3 | 104.3 |
| Public services | 4,373.0 | 42.9 | 2,012.8 | 3,970.6 | 4,039.4 |
| Retail goods and services | 6,121.8 | 205.2 | 19,082.2 | 7,677.1 | 13,265.3 |
| Software | 1,499.5 | 166.1 | 2,349.5 | 1,114.4 | 268.2 |
| Telecommunications | 11,978.8 | 122.8 | 1,260.8 | 2,947.7 | 3,203.9 |
| Travel | 2,825.2 | 194.2 | 2,733.7 | 2,137.5 | 972.5 |
| Web media | 10,959.4 | 164.8 | 22,777.0 | 7,556.4 | 27,814.4 |
| Source: Nielsen//NetRatings, 2007 | |||||
| Top 25 Companies by Sponsored Link Impressions, July 2007 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, July 2007 (M) | Sponsored Link Impressions, June 2007 (M) | Change From Previous Month (%) |
| True | 2,926.0 | 2,507.1 | 16.71 |
| The CollegeBound Network | 2,632.9 | 46.5 | 5,568.47 |
| Sparks Network plc. | 1,932.9 | 1,148.3 | 68.32 |
| eBay Inc. | 1,793.8 | 2,138.9 | -16.13 |
| KoolStuff4Kids | 1,646.0 | 0.03 | 5,675,813.79 |
| Ford Motor Company | 1,624.2 | 82.5 | 1868.88 |
| InterActiveCorp | 1,309.7 | 977.8 | 33.94 |
| WebEx | 1,152.5 | 1,118.0 | 3.09 |
| Batanga | 1,148.2 | 48.9 | 2,248.12 |
| Nippon Telegraph and Telephone Corp. | 986.1 | 49.0 | 2,012,246.94 |
| Dell Computer Corp. | 949.3 | 49.7 | 1,811.02 |
| Dennis Publishing Ltd. | 931.9 | 26.2 | 3,458.98 |
| Sony Corp. | 917.4 | 17.4 | 5,184.63 |
| AVM Software | 910.9 | 665.4 | 36.91 |
| Yahoo Inc. | 830.6 | 850.6 | -2.35 |
| Helium Inc. | 770.5 | 1,101.7 | -30.06 |
| Nortel Networks Inc. | 763.3 | 1.4 | 56,190.56 |
| Swiss Knife Shop | 762.2 | 8.5 | 8,915.07 |
| Singlesnet.com | 758.9 | 582.9 | 30.20 |
| Experian Group Ltd. | 737.1 | 2,031.3 | -63.71 |
| Fuse Networks LLC | 654.8 | 1,116.4 | -41.34 |
| SiTV Network | 608.3 | 22.0 | 2,663.94 |
| Vivendi Universal SA | 560.6 | 25.1 | 2,130.19 |
| Target Corp. | 543.4 | 380.2 | 42.95 |
| Shopzilla Intl. | 521.4 | 865.8 | -39.78 |
| Source: Nielsen//NetRatings, 2007 | |||
| Top 25 Companies by Top Three Search Terms, July 2007 | ||||||||
|---|---|---|---|---|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 | |||||
| True | match.com | chat+rooms | adult+singles | |||||
| The CollegeBound Network | cad+++greenville,+sc+schools | medical+assistant | new+york+university | |||||
| Spark Networks plc | chat+rooms | chat | personals | |||||
| eBay Inc. | ebay | wood+bowls | aviaries | |||||
| KoolStuff4Kids | ||||||||
| Ford Motor Company | eden+100+navigator+for+sale | rent++luxury+car+dealerships+in+dallas+texas | off+road+truck+ accessories | |||||
| InterActiveCorp | eharmony | match.com | priceline | |||||
| WebEx | www.aim.com/_cqr/login | yahoo+messenger | calendar | |||||
| Batanga | free+music+downloads | chris+brown | univision.com | |||||
| Nippon Telegraph and Telephone Corp. | web+hosting | domain+names | ssh+hosting | |||||
| Dell Computer Corp. | wireless+internet | saitek+st220 | xbox+360 | |||||
| Dennis Publishing Ltd. | paris+hilton | jessica+alba | carmen+electra | |||||
| Sony Corp. | ||||||||
| AVM Software | chat+rooms | yahoo+chat+rooms | chat | |||||
| Yahoo Inc. | yahoo.com | aviaries | pond+sealers | |||||
| Helium Inc. | blogs | blog | writing | |||||
| Nortel Networks Inc. | wireless+internet | wireless+internet+providers | voip | |||||
| Swiss Knife Shop | water+bottles+ | water+bottles | leatherman+coats | |||||
| Singlesnet.com | yahoo+chat+room | chat+rooms | singlesnet.com | |||||
| Experian Group Ltd. | free+credit+report | xbox+360 | free+credit+report+ online | |||||
| Fuse Networks LLC | music+videos | fuse+tv | harry+potter+and+ the+order+of+the+ phoenix | |||||
| SiTV Inc. | graffiti | celebrity+pictures | celebrity+gossip | |||||
| Vivendi Universal SA | free+music+downloads | free+mp3+website | itunes | |||||
| Target Corp. | wood+bowls | leather+accesories | wooden+utensils | |||||
| Shopzilla Intl. | aviaries | pond+sealers | wooden+utensils | |||||
| Notes 1. KoolStuff4Kids search terms are blank because the search term data is based on search URLs, but all KoolStuff4Kids sponsored links came from myspace.com. No search URL search terms were identified. 2. No search term data were provided for Sony. | ||||||||
| Source: Nielsen//NetRatings, 2007 | ||||||||
View: Advertising Placements by Industry and Top Sponsored Links, June 2007
Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).
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