Kevin Newcomb

Google In Portal Deal with BSkyB

  |  December 7, 2006   |  Comments

Google and British Sky Broadcasting (BSkyB) have teamed up to develop a co-branded portal for BSkyB's broadband Internet subscribers.

Google will provide video, e-mail and communications, and search tools to Sky Broadband subscribers. Yahoo has had a similar deal with British Telecom since 2003, where it provides search and communications services to BT's broadband customers.

Financial terms of the agreements have not been disclosed.

Google and BSkyB will share in the revenue generated by paid search ads, and explore potential rev-share deals on mobile and TV advertising. Google is currently testing mobile ads in the UK, but has not talked about any plans to enter the TV ad space.

The user-generated video portal will be powered by the technology behind Google Video, but will be customized for BSkyB. It will provide users with tools to edit, upload and share video content, including the ability to upload from a mobile phone. The video portal will be part of a content-rich experience BSkyB is building for its broadband subscribers.

For communications tools, Google will provide a Sky-branded version of Google Mail, as well as instant messaging, calendar and contacts functions. Google and BSkyB will explore future offerings of Google's VoIP, storage and other products.

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ABOUT THE AUTHOR

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

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