Top 10 Search Terms in 10 Categories, July 2006

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top Ten Search Terms by Category, Four Weeks Ending Month, Day, Year (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume (%)	Search Term	Search Volume (%)
paypal	4.35	toyota	2.64
mapquest	2.36	honda	2.52
paypal.com	1.09	nissan	2.11
ufc	0.79	ford	1.82
white pages	0.64	dodge	1.20
experian	0.55	mazda	1.11
www.paypal.com	0.53	chevrolet	1.08
people search	0.42	bmw	0.87
pay pal	0.40	hyundai	0.87
ups	0.39	suzuki	0.85
Movies		Internet Advertising
Search Term	Search Volume (%)	Search Term	Search Volume (%)
imdb	1.02	work from home	20.50
netflix	0.94	free samples	0.49
movies	0.81	free stuff	0.45
blockbuster	0.57	work at home	0.29
fandango	0.53	myspace.com	0.27
pirates of the caribbean	0.36	unclaimed money	0.27
spiderman 3	0.35	adwords	0.23
movie times	0.29	myspace	0.23
harry potter	0.25	net detective	0.22
pirates of the caribbean 3	0.24	napster	0.22
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume (%)	Search Term	Search Volume (%)
pizza hut	1.73	lexapro	0.98
mcdonalds	1.44	cymbalta	0.54
starbucks	1.32	herpes	0.53
dailyplanet.com	0.99	pfizer	0.47
candystand	0.83	zoloft	0.40
subway	0.70	viagra	0.40
drpepper.com	0.66	phentermine	0.39
www.dailyplanet.com	0.62	wellbutrin	0.36
candystand.com	0.60	effexor	0.28
pepsi	0.58	depression	0.28
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume (%)	Search Term	Search Volume (%)
xanga	2.78	cnn	2.72
xanga.com	1.11	msnbc	1.21
www.xanga.com	0.70	fox news	0.99
myspace	0.70	cnn.com	0.91
livejournal	0.42	bbc	0.78
myspace.com	0.35	news	0.73
yahoo 360	0.35	bbc news	0.47
360	0.24	al jazeera	0.41
yahoo360	0.18	aljazeera	0.39
livejournal.com	0.17	cnn news	0.32
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume (%)	Search Term	Search Volume (%)
consumer reports	0.28	hotels.com	0.69
mycokerewards.com	0.17	hotels	0.56
pch.com	0.16	holiday inn	0.38
coupons	0.15	six flags	0.27
www.pch.com	0.11	motel 6	0.26
www.webkinz.com	0.09	best western	0.22
consumer report	0.08	disneyland	0.21
free stuff	0.08	days inn	0.21
free samples	0.07	hampton inn	0.20
www.yahoo.com	0.06	cedar point	0.18

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.