Carat Names Search Head After Belanger's Departure

  |  August 24, 2005   |  Comments

The agency will unify search and affiliate marketing practices under one leader.

After losing VP of search Ron Belanger to start-up BuyDomains, Carat Interactive has found a replacement internally.

Jeremy Cornfeldt, who will be VP of both search and affiliate marketing, is taking the reins of the high-profile practice area. Carat, unlike some other interactive agencies, jumped into the search arena early and with much fervor. Cornfeldt takes the job at a time when competition in the space is heating up.

Unlike Belanger, Cornfeldt's pre-Carat experience lies largely outside of search. Prior to joining the agency, Cornfeldt built and managed the affiliate marketing practice at Vizium. At Carat, he has worked on search and affiliate marketing for three years.

Carat's search clients include America Online, which is implementing an extensive program for the launch of its free portal. The unit also serves Hyatt, Equifax and


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.