The agency will unify search and affiliate marketing practices under one leader.
After losing VP of search Ron Belanger to start-up BuyDomains, Carat Interactive has found a replacement internally.
Jeremy Cornfeldt, who will be VP of both search and affiliate marketing, is taking the reins of the high-profile practice area. Carat, unlike some other interactive agencies, jumped into the search arena early and with much fervor. Cornfeldt takes the job at a time when competition in the space is heating up.
Unlike Belanger, Cornfeldt's pre-Carat experience lies largely outside of search. Prior to joining the agency, Cornfeldt built and managed the affiliate marketing practice at Vizium. At Carat, he has worked on search and affiliate marketing for three years.
Carat's search clients include America Online, which is implementing an extensive program for the launch of its free portal. The unit also serves Hyatt, Equifax and Register.com.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT