Despite a booming market for paid search, LookSmart's stock has lingered below the $1 mark for more than 30 days, prompting Nasdaq to warn the company of possible delisting.
To continue to be listed on the exchange, LookSmart's shares must trade above $1 for at least 10 of the next 180 days. The bad news comes as other players in search, such as Google and Yahoo, report strong growth.
Potential remedies for LookSmart include a reverse stock split and a move to the Nasdaq Small Cap Market.
Despite a boom in paid search ad spending, LookSmart has never quite recovered from losing MSN as a distribution partner back in October 2003.
More recently, the company said it failed to pursue the types of advertisers it would need to capitalize on search volume. That disappointing news followed the appointment of a new CEO and a management shakeup -- changes aimed at reversing the company's fortunes.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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