Home  › Marketing › Strategies

The Deadly Duo: Spam and Viruses, August 2004

  |  September 13, 2004   |  Comments

Spam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks.

The spam level hit 76 percent of the 5.7 billion messages processed by Postini over the month. The volume has hovered in the same range throughout 2004, dropping from a peak 79 percent in January. The current ratio may just represent a small lull, as spammers gear up for an end-of-year assault.

Recent Spam Volume
August 2004 76%
July 2004 75%
June 2004 76%
May 2004 78%
April 2004 78%
March 2004 77%
February 2004 76%
January 2004 79%
December 2003 80%
Source: Postini

Andrew Lochart, director of product marketing for Postini says that there is some seasonality in spam. "We would expect that to push spam rates higher at the end of the year, relative to where we are now."

Clearswift also noticed a seasonal trend in spam, pointing to the annual summer uptick in pornographic messages. The volume of porn spam increased almost 350 percent since June, exhibiting an enormous growth rate for the second consecutive year.

Analysis from Commtouch Inc. revealed that the bulk of the junk email advertised Viagra, which accounted for just over 24 percent of spam messages. Drug messages, along with those advertising pornography and casinos, spiked since June when just under 30 percent of spam advertised pharmaceuticals, roughly 3 percent featured porn, and 0.45 percent advertised casinos.

Top Products Advertised in
Spam Messages, August 2004
Drugs 37.67%
Software sales 9.83%
Mortgage/refinance 9.28%
Shopping 7.67%
Porn 4.94%
Organ enlargement 4.39%
Financial 4.28%
Weight loss 2.33%
Dating 1.94%
Work from home/jobs 1.89%
Vehicle warranties 1.86%
Casinos 1.72%
Beauty products/health 1.67%
University degrees 1.56%
Debt solutions 1.33%
Source: Commtouch Inc.

South Korea, a leader in broadband penetration, overtook China as the country that hosted the most spammer sites, Commtouch found. Roughly 47 percent of spam contains a link to a South Korean Web site, compared to nearly 32 percent from China. Brazil trailed at just over 11 percent, followed by the United States at just below 10 percent.

The U.S. continues to lead as the country where most of the August spam originated at almost 42 percent. South Korea was a distant second place at just over 14 percent, followed by China at just under 14 percent, and Brazil with 4 percent.

August was relatively quiet for viruses, compared to the same time last year when a number of global outbreaks occurred. Central Command identified Worm/Netsky.P as the most prevalent threat for the month, followed by variations.

August 2004 Dirty Dozen
Ranking Virus Name Percentage
1. Worm/Netsky.P 28.4%
2. Worm/Netsky.Z 8.0%
3. Worm/Zafi.B 7.4%
4. Worm/Netsky.D 3.9%
5. Worm/Netsky.C 3.5%
6. Worm/MyDoom.M 2.6%
7. Worm/Netsky.Q 2.4%
8. Worm/Bagle.AA 2.1%
9. Worm/Netsky.B 2.0%
10. Worm/LovGate.AH 1.2%
11. Worm/Bagle.AI 0.9%
12. Worm/LovGate.AI 0.8%
Others 36.8%
Note: The table above represents the most prevalent
viruses for August 2004, number one being the
most frequent.
Source: Central Command, Inc.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...