Spam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks.
The spam level hit 76 percent of the 5.7 billion messages processed by Postini over the month. The volume has hovered in the same range throughout 2004, dropping from a peak 79 percent in January. The current ratio may just represent a small lull, as spammers gear up for an end-of-year assault.
|Recent Spam Volume|
Andrew Lochart, director of product marketing for Postini says that there is some seasonality in spam. "We would expect that to push spam rates higher at the end of the year, relative to where we are now."
Clearswift also noticed a seasonal trend in spam, pointing to the annual summer uptick in pornographic messages. The volume of porn spam increased almost 350 percent since June, exhibiting an enormous growth rate for the second consecutive year.
Analysis from Commtouch Inc. revealed that the bulk of the junk email advertised Viagra, which accounted for just over 24 percent of spam messages. Drug messages, along with those advertising pornography and casinos, spiked since June when just under 30 percent of spam advertised pharmaceuticals, roughly 3 percent featured porn, and 0.45 percent advertised casinos.
|Top Products Advertised in |
Spam Messages, August 2004
|Work from home/jobs||1.89%|
|Source: Commtouch Inc.|
South Korea, a leader in broadband penetration, overtook China as the country that hosted the most spammer sites, Commtouch found. Roughly 47 percent of spam contains a link to a South Korean Web site, compared to nearly 32 percent from China. Brazil trailed at just over 11 percent, followed by the United States at just below 10 percent.
The U.S. continues to lead as the country where most of the August spam originated at almost 42 percent. South Korea was a distant second place at just over 14 percent, followed by China at just under 14 percent, and Brazil with 4 percent.
August was relatively quiet for viruses, compared to the same time last year when a number of global outbreaks occurred. Central Command identified Worm/Netsky.P as the most prevalent threat for the month, followed by variations.
|August 2004 Dirty Dozen|
|Note: The table above represents the most prevalent |
viruses for August 2004, number one being the
|Source: Central Command, Inc.|
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.