Top 50 Advertisers by Media Value in February 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, February 2009
Position	Advertiser	Media Value ($000)	Sector
1	TD Ameritrade: online	30,662.9	Fin
2	Scottrade: online	28,480.9	Fin
3	Fidelity Brokerage Services: consumer services	17,081.5	Fin
4	TD Ameritrade: consumer services	17,080.7	Fin
5	Classmates.com	11,837.4	M/E
6	Acura TL: passenger auto	9,454.2	Auto
7	Target.com	8,140.1	Ret
8	VactionsToGo.com	7,780.2	T/H
9	FreeScore.com	7,379.4	Fin
10	Investopedia ULC	6,595.6	M/E
11	FindTheRightSchool	6,552.6	Edu
12	Verizon Wireless: consumer service	6,526.3	Tech
13	Quicken Loans: consumer services	6,188.6	Fin
14	Scottrade Stock Brokerage: consumer services	5,993.2	Fin
15	Ford Flex: crossover utility vehicle	5,904.1	Auto
16	Netflix	5,094.7	M/E
17	University of Phoenix: online	4,640.0	Edu
18	Purina FortiFlora	4,341.9	H/F
19	Infinit G: passenger auto	4,287.7	Auto
20	Intuit: TurboTax	4,269.6	Fin
21	ShareBuilder.com	4,223.3	Fin
22	Kikkoman Soy Sauce	3,886.6	CPG
23	ProFlowers	3,667.3	Ret
24	Cruise.com	3,557.9	T/H
25	Cover Girl Outlast	3,427.9	CPG
26	Charles Schwab: consumer services	3,417.7	Fin
27	NBC Universal: "Coraline"	3,317.9	M/E
28	1-800-Flowers.com	3,210.3	Ret
29	Diet Coke and Heart Truth Organization	3,181.0	H/F
30	Dunkin' Donuts	3,151.4	Ret
31	E-Trade Financial: online	3,122.4	Fin
32	Capital One: Orbitz Visa	3,012.1	Fin
33	E-Trade Financial: consumer services	2,944.8	Fin
34	Teleflora	2,891.9	Ret
35	Fisher Investments Inc.: consumer services	2,871.4	Fin
36	LowerMyBills.com	2,729.3	Fin
37	Pier 1 Imports	2,709.9	Ret
38	Ookisa	2,663.3	CPG
39	Verizon FiOS TV	2,645.4	Tech
40	Cars.com	2,310.9	Auto
41	eBay	2,261.1	Ret
42	Grey Goose	2,260.1	CPG
43	Acai Berries	2,255.0	CPG
44	NHL GameCenter Live	2,105.9	M/E
45	Bank of America: consumer checking	2,045.9	Fin
46	Norwegian Cruise Line	2,039.2	T/H
47	Ad Council	2,005.0	M/E
48	AT&T: wireless service	1,983.1	Tech
49	Kaplan University	1,980.6	Edu
50	Pulte Homes	1,958.4	Ret
	GRAND TOTAL	$282,129
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in January 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.