Artnet.com Selects Mad Dogs & Englishmen as Agency

  |  February 21, 2000   |  Comments

Artnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionmillion advertising account.

Artnet.com, an online marketplace for original works of art, has selected Mad Dogs & Englishmen as the agency of record for its $3 million to $5 million million advertising account.

The company had been evaluating several alternatives, including using an interactive agency.

"We ultimately went with Mad Dogs because of the strength of their strategic approach to our business and their willingness to immerse themselves in the world of our brand, says Dan Wald, vice president of marketing for artnet.com.

The companies have not yet announced plans for a campaign.

Artnet.com gives Internet users access to 800 galleries, 20,000 works of art, and over 6,000 artists. The company competes with Art.com, Guild.com, and PaintingsDirect.com, and, to lesser degree, with auction sites like eBay.com and Sothebys.com.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...