A 49 percent growth rate for the first half of 2006 is led by the telecommunications industry.
Internet ad spending grew by 49 percent during the first half of the year, leading all other media types, according to data released by Nielsen Monitor-Plus and Nielsen//NetRatings. Overall ad spending was up 5.1 percent for the same period.
Spending on the Internet topped $3.8 billion between January and June, compared to $2.6 billion last year.
Among the verticals that increased their use of online marketing, telecommunications led the pack with a 122 percent increase in spending compared to the year-ago period. The financial services, retail goods and services and Web media sectors also reported significant growth.
"Internet spending continues to show exceptional growth as advertisers look for additional means to reach their target audiences," said Jeff King, managing director of Nielsen Monitor-Plus, in a statement.
The growth in Internet ad spending outpaced that of all other media. Coming in second was Spanish language television, which surged by 21.8 percent, likely due to World Cup broadcasts. Spot radio, local newspaper, B2B magazines, national cable TV, FSI coupon and smaller spot TV markets each showed little growth.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT