Razorfish Merges with Europe's Spray Network;

  |  August 12, 1998   |  Comments

Razorfish made another move this week by merging with the European-based Spray Network , according to the Silicon Alley Reporter.

Razorfish made another move this week by merging with the European-based Spray Network, according to the Silicon Alley Reporter.

The merger creates a combined international firm with 350 employees and revenues projected at more than $70 million in 1999. Financial details were not disclosed.

Razorfish has been on an acquisition binge lately, having recently acquired CHBI, Avalanche, Plastic, and media.

Jeff Dachis, the co-founder of Razorfish will remain president/CEO and Per Bystedt, the co-founder and CEO of Spray Network, will become chairman of the board. Craig Kanarick, Razorfish's other co-founder, will continue to serve as "chief scientist" and will also be vice-chairman of the board.

Kanarick, who has reportedly been spending a lot of time overseas, was quoted as saying that Razorfish pursued the relationship because "it makes sense for both of our organizations to keep growing. We have been friends with Spray since the companies started. Spray has the same philosophy as we do, the same long-term vision."

Spray will be known as Spray Razorfish, before becoming simply Razorfish. The deal will not effect Razorfish Studios, which is now a separate operating company.

Spray Network, founded in 1995, operates offices in Stockholm, Oslo, Helsingfors, Hamburg and San Francisco. Clients include Hennes & Mauritz, Electrolux, Nokia and TV4. Razorfish clients include Charles Schwab, CBS, Microsoft and The Smithsonian Institution.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - ChicagoJob Title:  Senior Director US Agency Ad Sales   Position Overview: The Senior...
    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - New YorkPosition Overview: The Senior Director US Agency Ad Sales is responsible for managing...
    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...