Bits & Bytes for September 22, 2004

  |  September 22, 2004   |  Comments

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership.

FindWhat Rolls out Local Search Implementation

Search marketing firm FindWhat.com is rolling out a local search solution to its publisher distribution partners.

The software lets Web site publishers implement a two-box search system on their sites. One box is designed to receive a relevant keyword or keyword phrase, while users are meant to put geographic information into the second box. When search queries come in this format, FindWhat will only send advertisers' ads that have a local identifier.

The implementation, designed to attract local advertisers to the FindWhat marketplace, follows the launch of the company's other local initiative -- pay-per-call pricing.

"FindWhat.com recognizes the market need for more local search options," said Rick Szatkowski, SVP/GM of the network/private label division of FindWhat.com. "By equipping our distribution partners with the technical implementation to deliver local search capabilities for its users, and the inventory of ads to fill the local search queries, distribution partners are better able to satisfy their users' growing thirst for local search results."



DoubleClick Divests Interest in German Ad Network

In keeping with its technology-only strategy, DoubleClick has sold its 15 percent interest in German online ad network AdLINK Internet Media. United Internet, the majority shareholder of AdLINK, paid DoubleClick approximately $9.5 million, the company said.

"While we believe that AdLINK will continue to be successful, DoubleClick is focused on providing technology and data solutions to leading marketers and Web publishers," said Kevin Ryan, CEO of DoubleClick. "As a result, it is no longer a strategic fit to own shares in an online advertising network."

AdLINK will continue to use DoubleClick's technology.



Jupitermedia, Sun in Media Partnership

Sun promoted its Network Computing Quarterly Systems release Webcast through an exclusive media partnership that had "thin ribbon" ads appearing on every page of the internet.com and EarthWeb.com networks.

Together, the networks comprise 105 different Web sites, all catering to a technologically savvy audience. The "thin ribbon" creative, located at the top of the Web pages, was previously used exclusively for house ads.

Internet.com and EarthWeb.com are sister networks to ClickZ, and share a parent company in Jupitermedia.



Port25 Releases New Version of E-Mail Gateway E-mail technology firm Port25 Solutions has released the newest version of its software product, PowerMTA.

The 3.0 version addresses issues like the prevention of email fraud, adoption of email authentication specifications, accreditation and reputation management, and monitoring of message delivery.



SageMetrics, NetRatings in European Partnership Web analytics firm SageMetrics Corporation has partnered with Internet audience measurement company NetRatings.

The companies have agreed to offer a SageMetrics Web analytics tool in Europe that will be branded as Nielsen//NetRatings Professional.

SageMetrics is an ASP that delivers information about site visitors, site navigation, online processes, purchasing patterns and campaign effectiveness. Clients include Philips, Virgin, Cox Communications, Tesco, Discovery.com and L'Oreal.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...