Bits & Bytes for September 22, 2004

  |  September 22, 2004   |  Comments

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership.

FindWhat Rolls out Local Search Implementation

Search marketing firm is rolling out a local search solution to its publisher distribution partners.

The software lets Web site publishers implement a two-box search system on their sites. One box is designed to receive a relevant keyword or keyword phrase, while users are meant to put geographic information into the second box. When search queries come in this format, FindWhat will only send advertisers' ads that have a local identifier.

The implementation, designed to attract local advertisers to the FindWhat marketplace, follows the launch of the company's other local initiative -- pay-per-call pricing.

" recognizes the market need for more local search options," said Rick Szatkowski, SVP/GM of the network/private label division of "By equipping our distribution partners with the technical implementation to deliver local search capabilities for its users, and the inventory of ads to fill the local search queries, distribution partners are better able to satisfy their users' growing thirst for local search results."

DoubleClick Divests Interest in German Ad Network

In keeping with its technology-only strategy, DoubleClick has sold its 15 percent interest in German online ad network AdLINK Internet Media. United Internet, the majority shareholder of AdLINK, paid DoubleClick approximately $9.5 million, the company said.

"While we believe that AdLINK will continue to be successful, DoubleClick is focused on providing technology and data solutions to leading marketers and Web publishers," said Kevin Ryan, CEO of DoubleClick. "As a result, it is no longer a strategic fit to own shares in an online advertising network."

AdLINK will continue to use DoubleClick's technology.

Jupitermedia, Sun in Media Partnership

Sun promoted its Network Computing Quarterly Systems release Webcast through an exclusive media partnership that had "thin ribbon" ads appearing on every page of the and networks.

Together, the networks comprise 105 different Web sites, all catering to a technologically savvy audience. The "thin ribbon" creative, located at the top of the Web pages, was previously used exclusively for house ads. and are sister networks to ClickZ, and share a parent company in Jupitermedia.

Port25 Releases New Version of E-Mail Gateway E-mail technology firm Port25 Solutions has released the newest version of its software product, PowerMTA.

The 3.0 version addresses issues like the prevention of email fraud, adoption of email authentication specifications, accreditation and reputation management, and monitoring of message delivery.

SageMetrics, NetRatings in European Partnership Web analytics firm SageMetrics Corporation has partnered with Internet audience measurement company NetRatings.

The companies have agreed to offer a SageMetrics Web analytics tool in Europe that will be branded as Nielsen//NetRatings Professional.

SageMetrics is an ASP that delivers information about site visitors, site navigation, online processes, purchasing patterns and campaign effectiveness. Clients include Philips, Virgin, Cox Communications, Tesco, and L'Oreal.

pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...