Fans text to American Idol in record numbers; A trans-Atlantic deal brings hit U.K. apps West.
Fans Text to American Idol in Record Numbers
AT&T Wireless subscribers sent 13.5 million text messages in to American Idol during the show's recently ended third season, marking an 80 percent lift in SMS volume since the last season. Messages included fan mail, sweepstakes entries, votes and trivia game interactions.
Trans-Atlantic Deal Brings Hit U.K. Apps West
m-Qube is in a deal with U.K. mobile entertainment player g8wave to deliver successful European applications to U.S. and Canadian subscribers. The relationship kicks off with the distribution of popular European mobile dating app txt2flrt, an anonymous text chat application, to North America.
"m-Qube offers... a single point through which to implement these programs across virtually all handset types, applications, and U.S. and Canadian carrier networks," said Monte Burris, g8wave's director of business development.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014