Fans Text to American Idol in Record Numbers
AT&T Wireless subscribers sent 13.5 million text messages in to American Idol during the show's recently ended third season, marking an 80 percent lift in SMS volume since the last season. Messages included fan mail, sweepstakes entries, votes and trivia game interactions.
Trans-Atlantic Deal Brings Hit U.K. Apps West
m-Qube is in a deal with U.K. mobile entertainment player g8wave to deliver successful European applications to U.S. and Canadian subscribers. The relationship kicks off with the distribution of popular European mobile dating app txt2flrt, an anonymous text chat application, to North America.
"m-Qube offers... a single point through which to implement these programs across virtually all handset types, applications, and U.S. and Canadian carrier networks," said Monte Burris, g8wave's director of business development.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
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