Home  › Stats › Audience/Traffic

Active Home Internet Users by Country, December 2008

  |  March 5, 2009   |  Comments

Italy bounces back with a 3.6 percent gain in active home Internet users.

Of 10 worldwide countries, only America and Switzerland lost active Internet users in the last month of 2008, according to Nielsen Online.

The remaining eight countries increased their population of active Internet users by a minimum of half a percentage point. Italy, which was down by as much as 1.16 percent in November, went up by 3.6 percent. That equates to 611,461 new active home Internet users for December. Other countries with full percentage-point gains include the United Kingdom (4.93 percent), Japan (2.93 percent), Germany (1.61 percent), and Spain (1.42 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, December 2008
Country November 2008 December 2008 Growth (%) Difference
Australia 11,519,124 11,576,309 0.50 57,186
Brazil 24,419,045 24,545,405 0.52 126.360
France 28,771,595 28,955,721 0.64 184,126
Germany 38,757,308 39,382,877 1.61 625,569
Italy 16,999,367 17,610,828 3.60 611,461
Japan 49,198,183 50,638,687 2.93 1,440,505
Spain 18,057,909 18,315,052 1.42 257,143
Switzerland 3,798,531 3,742,101 -1.49 -56,430
U.K. 28,374,245 29,772,512 4.93 1,398,267
U.S. 155,624,855 153,326,129 -1.48 -2,298,727
Source: Nielsen Online, 2009

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...