'Farmville' Publisher to Stay Planted on Facebook Through 2015
Zynga and Facebook end their stand-off with five-year deal, while dispatching a rare press release to squelch speculation.
Zynga and Facebook end their stand-off with five-year deal, while dispatching a rare press release to squelch speculation.
Zynga and Facebook announced a five-year deal today, which, according to the companies, expands the use of the Facebook’s credits in the Zynga games like Farmville. A prepared release states that Zynga is testing Facebook credits in select games and will include them in more titles in the coming months.
While financial terms were not disclosed, the agreement ends a two-week standoff between the brands over money. Facebook was requiring Zynga to use the social site’s credits and pay 30 percent of every transaction – a number much higher than the 3.5 percent online payments providers normally charge.
Palo Alto, CA-based Facebook was reportedly also limiting Zynga’s ability to contact users via the social site’s direct messaging channel. That restriction may have forced Zynga to buy more Facebook.com ad inventory than it would have otherwise. The San Francisco-based social gaming company declined an interview request for this story.
By securing an agreement, Facebook keeps the profoundly popular Zynga property, “Farmville,” and its nearly 100 million users – and the traffic that comes with them. And Zynga no longer needs to consider how it might get those users to migrate to a different platform.
Indeed, the announcement – made via a rare press release by the privately held Facebook – puts an end to industry speculation about whether Zynga might land on its own site, on MySpace, or on Twitter. The $300 million business will call the Facebook platform home though 2015.
Follow Christopher Heine on Twitter at @ChrisClickZ.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article