Home  › Marketing › Strategies

IM Spam Expected to Triple

  |  March 29, 2004   |  Comments

As if spam wasn't annoying enough, unwanted messages are popping up on instant messaging screens too.

The annoying unwanted messages that overflow inboxes are now also spreading onto desktops in the form of SPIM [define] – spam over instant messaging (IM). The Radicati Group estimates that SPIM will account for roughly 5 percent of instant messages traversing public networks (consumer and corporate) by the end of 2004, tripling from 400 million messages in 2003 to 1.2 billion.

John Sakoda, vice president of products, IMlogic, says that 5 percent may be a conservative estimate. "It is the type of number that is exceptionally hard to calculate. It can be as high as 7 percent."

Even though the volume of unwanted instant messages is still fairly low, corporations are becoming concerned about using the communications tool. "SPIM is impacting corporate buying decisions for instant messaging. People have a general set of concerns about any communication service and they want to know if they are protected," says Matthew Hunt, chief technology officer, Omnipod, Inc.

Corporate instant messaging will experience a phenomenal growth rate over the coming years, which will compound the problem of SPIM. Ferris Research predicts that the business IM market will grow by 130 percent from 2002 to 2003, and a further 85 percent from 2003 to 2004, representing a compound annual growth rate of 79 percent by 2007.

Projected Growth of
Business IM
2002 10 million
2003 23 million
2004 43 million
2005 78 million
2006 126 million
2007 182 million
Source: Ferris Research

Pornographic messages make up the majority of SPIM at 70 percent, followed by "get rich" schemes at 12 percent, product sales at 9 percent, and loans or finance messages at 5 percent, according to Radicati's research. Nearly all (90 percent) of SPIM messages are short one-line sentences followed by a URL, such as, "Hello, check out my Web cam at www.xxx.com."

Increased awareness will help to alleviate the problem and Radicati recommends that users not click on unknown links that appear during an instant messaging session, and that businesses should refrain from publishing IM names in corporate directories.

Experts are split on where there is a future for legitimate instant message marketing. While IM represents a truly opt-in method of marketing, most businesses don't want to receive advertising at work.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates available through Friday, July 18. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Financial Writer/Content Editor
      Financial Writer/Content Editor (The Sovereign Society) - Delray BeachDent Research, a growing financial publishing firm which provides cutting...
    • SEO Manager
      SEO Manager (Red Spot Interactive) - JupiterDue to  Red Spot Interactive's continued product and client successes, Red Spot Interactive...
    • Accountant
      Accountant (Agora Publishing) - BaltimoreAgora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore...