, Offer Virtual Merchandising

  |  June 26, 2000   |  Comments

This agreement allows digital artists who post their music on to design and sell their own products, such as T-shirts, on the site., Inc. and have made a deal that will provide virtual merchandising services to digital artists found at

This agreement allows digital artists who post their music on to design and sell their own products such as T-shirts on the Web site with no up-front costs, inventory or production concerns. To use the service, artists upload their artwork, design the products they wish to sell and receive a private online store to sell their products. When orders are made, manages product manufacturing, fulfillment and customer service issues. Artists retain complete control over product designs, prices, and profit margins.

"Our partnership with Cafe Press furthers's commitment to providing digital artists with marketing tools that will allow them to succeed in the digital marketplace," said Michael Robertson, chairman and chief executive officer of "As a Music Service Provider, we are building an infrastructure that will support the creation of a new music community. Empowering digital artists through revenue, marketing and promotional opportunities is an important part of that vision."

As part of the agreement, will promote " Merchandise Stores" through its web site, allowing artists and fan club organizations to design their own merchandise for fans to purchase.

"My band has been able to sell merchandise across the country right from our website without spending a dime," said Lonnie Lyver of the band ArmaGetItOn. "There are none of the usual hassles associated with merchandizing. No out-of-pocket fees, no back stock and no minimums! You can even order from your own store so you can have merchandise to sell at shows. We ordered 100 shirts and the turn around time was less than a week! I can't think of a reason not to join"

"We are excited to be working with," said Fred Durham, President of "The combination of's virtual music distribution and's virtual merchandising solutions is a natural fit and further empowers independent artists with the ability to control and promote their work and build name recognition."

Musicians can access to free virtual marketing services from and by registering to post music on at


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