Google Tests "Commercial" Results In Organic Listings

  |  August 19, 2005   |  Comments

Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results.

Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results.

A recent search for "on demand," for example, returned an area delineated off from natural results, occupying the above-the-fold sixth through eighth positions in the organic results area of the page. Within the clearly demarcated but unlabeled space were three listings for Comcast services.

Mike Levin, VP of Connors Communications Interactive Group, called the listings "very commercial-looking results." He claims his company has examined 50 keywords and -phrases which, when queried, delivered similar results in the same demarcated position on the page.

"We're finding results that may be an experiment in a new system of determining relevance," Levin said, "So they are taking positions 6,7 and 8 they're drawing horizontal lines and they are doing something else in that spot. Which on its own has tremendous implications for the organic search optimization field."

A Google spokesperson assured ClickZ News the results are not paid listings, saying the demarcated results are a search relevancy experiment.

Kevin Lee, executive chairman and co-founder of Did-It, says the results don't appear to be paid listing to expert eyes. He notes both the cache and the live page both show page titles consistent with the Google's representation of organic results. He also notes the URL formations looked like organic redirects.

Levin claims the re-directs indicate the results are being tracked, but not with all the code that's used to track Ad Words placements. "So it is an experiment in AdWords relevancy that changes the current page rank approach," Levin hypothesizes. Both Levin and Lee point out the move could have a potentially large impact on organic search optimization tactics.

Some additional information and screenshots have been added to the ClickZ News Blog.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs