JibJab Inks Ad-Revenue Sharing Partnership with Yahoo!

  |  December 17, 2004   |  Comments

Comedic online video targeted as hot vehicle for a toolbox of online advertisements.

Is Santa really that low on cash?

While he may be depicted as such in the lastest online video spoof by JibJab Media, the animation makers have partnered with Yahoo in a Christmas season arrangement that has both parties thinking about the ad revenues to come from several million page views.

If the viewership of its next two video shorts -- which, under the terms of the partnership, will be distributed over the Yahoo Portal -- comes anywhere near the more than 80 million viewers drawn to "This Land" and "Good to be in DC!", that payoff could be sizable.

JibJab's next two animated shorts will appear exclusively on a Yahoo microsite. The first of which, "Grumpy Santa" went live on Yahoo on Thursday. The second, called "Inauguration Day," featuring domestic and international leaders, will be appear online around January 17.

"Inauguration Day" will feature a video advertisement that will run on the media player before the launch of the animated short, in addition to the banner, skyscraper, and still frame ads that currently load off of the JibJab microsite and video player. Both Yahoo and JibJab see potential for lucrative product placement ads within the video content as well.

For JibJab, the chief benefit is advertising exposure to Yahoo's millions of user, said Gregg Spridellis, the 33-year-old president and co-founder of JibJab Media.

"Our core competence is content creation. Teaming with a partner like Yahoo, which has the ad-based revenue model mastered, as well as millions of regular users, is great for our entertainment sales," Spiridellis said.

The partnership affords Yahoo the opportunity to build out brand awareness with advertising-rich media across multiple channels of its portal, said Jim Moloshok, Yahoo's SVP of entertainment, and content acquisitions and relationships.

"When JibJab released 'This Land' in July, they had to partner with AtomShockwave because their server couldn't handle the volume of traffic they were getting," Moloshok said. "And the second video they released with them did almost as well. So clearly these guys are not a roman candle phenomenon."

With the addition of "This Land," the number of monthly unique visitors to AtomShockwave's site jumped from 3 million to 17 million in July, according to AtomShockwave spokesperson, Elisa Greene. With "Good to Be in DC!", traffic to the company's site doubled from 4.5 million in September to 9 million in October, the month of the clip's release.

Brothers Gregg and Evan Spiridellis founded JibJab Media in 1999.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...