U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions.
DSL subscriptions outpaced cable modem in the second quarter of 2004, but U.S. broadband growth is slowing down from a record-breaking year, according to figures from Leichtman Research Group, Inc.
DSL operators added nearly 900,000 new subscribers to the rolls in Q2 2004, compared to cable modem's 830,000. Cable modem maintains a 6.4 million subscriber lead in the U.S, with 61 percent of the market share.
The higher number of quarterly DSL subscriptions is indicative of the broadband connections' global status. DSL achieved three consecutive quarters of record-breaking growth worldwide, bringing the total to roughly 74 million. The U.S. accounts for approximately 11.129 million of the global DSL subscriptions, according to LRG.
The quarterly dip in the new broadband subscriptions might be the result of penetration increases, but Bruce Leichtman, president and principal analyst for LRG, expects a slight rebound.
"I agree that the market can not keep going at 2 million net adds per quarter. I think that we will see a higher number next quarter than this one, but while the quarterly numbers may jump up and down a little, they will probably be more in the 1.75 million range for the next year," said Leichtman.
|New Broadband Subscriptions|
|Source: Leichtman Research Group, Inc.|
By Nielsen//NetRatings' July 2004 measurements, U.S. broadband at-home penetration just passed the halfway mark. According to Pew Internet & American Life Project, just 39 percent of adult surfers had a broadband connection at home in March 2004.
|Broadband vs. Narrowband Connections |
|Connection Speed||July 2003||July 2004|
|Note: Broadband connections include ISDN, cable modems and DSL; |
narrowband connections include modem speeds from 14.4K through 56K.
The 18 to 20-year old age group led the broadband brigade, with 59 percent connecting via high-speed, followed by kids (58 percent), 25 to 34 (55 percent), teens (53 percent), and 21 to 24-year olds (53 percent).
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT