Home  › Marketing › Strategies

High-Speed Hits 28.6M Subscribers

  |  August 18, 2004   |  Comments

U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions.

DSL subscriptions outpaced cable modem in the second quarter of 2004, but U.S. broadband growth is slowing down from a record-breaking year, according to figures from Leichtman Research Group, Inc.

DSL operators added nearly 900,000 new subscribers to the rolls in Q2 2004, compared to cable modem's 830,000. Cable modem maintains a 6.4 million subscriber lead in the U.S, with 61 percent of the market share.

The higher number of quarterly DSL subscriptions is indicative of the broadband connections' global status. DSL achieved three consecutive quarters of record-breaking growth worldwide, bringing the total to roughly 74 million. The U.S. accounts for approximately 11.129 million of the global DSL subscriptions, according to LRG.

The quarterly dip in the new broadband subscriptions might be the result of penetration increases, but Bruce Leichtman, president and principal analyst for LRG, expects a slight rebound.

"I agree that the market can not keep going at 2 million net adds per quarter. I think that we will see a higher number next quarter than this one, but while the quarterly numbers may jump up and down a little, they will probably be more in the 1.75 million range for the next year," said Leichtman.

New Broadband Subscriptions
Q2 2004 1,726,127
Q1 2004 2,343,294
Q4 2003 1,944,000
Q3 2003 2,035,315
Source: Leichtman Research Group, Inc.

By Nielsen//NetRatings' July 2004 measurements, U.S. broadband at-home penetration just passed the halfway mark. According to Pew Internet & American Life Project, just 39 percent of adult surfers had a broadband connection at home in March 2004.

Broadband vs. Narrowband Connections
(U.S., At-Home)
Connection Speed July 2003 July 2004
Broadband 38% 51%
Narrowband 62% 49%
Note: Broadband connections include ISDN, cable modems and DSL;
narrowband connections include modem speeds from 14.4K through 56K.
Source:Nielsen//NetRatings

The 18 to 20-year old age group led the broadband brigade, with 59 percent connecting via high-speed, followed by kids (58 percent), 25 to 34 (55 percent), teens (53 percent), and 21 to 24-year olds (53 percent).

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...