Internet ad revenues continue to grow by leaps and bounds.
Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).
The report did not discuss ad spending by category, since those figures are broken out only every half year. However, IAB CEO Greg Stuart said rich media and video are pushing some of the growth.
"You basically had growth in classifieds, search and display. With video you've got four cylinders for growth," he said. "Broadband video is getting to a point now where it's starting to impact the numbers."
Earlier this month the IAB finalized its broadband video ad standards.
The IAB/PwC report presents data from all companies with "meaningful" online ad revenue, including Web sites, search engines, email providers and commercial Web services.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014