Online Ad Spend Nears $4B in Q1

  |  May 31, 2006   |  Comments

Internet ad revenues continue to grow by leaps and bounds.

Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).

The spending figure marks a 38 percent increase over the year-ago period and a 6 percent rise over the fourth quarter of 2005, when spending reached an estimated $3.6 billion.

The report did not discuss ad spending by category, since those figures are broken out only every half year. However, IAB CEO Greg Stuart said rich media and video are pushing some of the growth.

"You basically had growth in classifieds, search and display. With video you've got four cylinders for growth," he said. "Broadband video is getting to a point now where it's starting to impact the numbers."

Earlier this month the IAB finalized its broadband video ad standards.

The IAB/PwC report presents data from all companies with "meaningful" online ad revenue, including Web sites, search engines, email providers and commercial Web services.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.


    Information currently unavailable


    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...