The company anoints three authorized resellers in China.
Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program.
China Enterprise, China Source and Hotsales will receive training from Google and directly sell PPC keywords on its China site. Each of the companies has national reach and a strong focus on small- to mid-sized business, Google noted in a statement.
"Through the Google Authorized Reseller program, Google will be able to provide more advertisers in China with a trusted way to access Google AdWords," said Sukhinder Singh, VP of Asia-Pacific Operations for Google. "This program reflects Google's ongoing commitment to supporting the ecosystem of companies that have grown up around the AdWords program, providing support, service and advice to advertisers worldwide."
Google currently operates AdWords authorized reseller programs in the U.S., U.K., and Latin America. In the U.S., its relationship with Bellsouth targets local businesses throughout the Southeast
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014