Launches Pay-Per-Click Ad Network

  |  May 22, 2000   |  Comments, a firm thatprovides small Web businesses with outsourced applications, on Monday addedcost-per-click advertising to the services it provides its members., a firm that provides small Web businesses with outsourced applications, on Monday added cost-per-click advertising to the services it provides its members.

The iClicks ad network, which will consist of affiliates, will give advertisers a low-risk way of reaching potential customers. And Web site owners will get ten cents for every click-through on their sites.

The difficulty is likely to face is convincing advertisers of the quality of the audience accessible through its network of small sites. With a pay-per-click model, though, the company reduces the risk for its advertisers.

"The addition of iClicks is a great enhancement to's suite of integrated site-management applications for small- to medium-sized businesses on the Web," said Josh James, chief executive officer at

"iClicks offers site owners a valuable opportunity to add quality advertising to their site, generate additional revenues and learn more about who is visiting their sites and clicking through their banner ads." already operates an impression-based ad network of its affiliate sites.


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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