August 21, 2009 | Comments
Rankings of the top 50 Internet advertisers by media value in January 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|4||TD Ameritrade: online||20,646.2||Fin|
|5||TD Ameritrade: consumer services||19,260.2||Fin|
|9||Norwegian Cruise Line||8,512.5||T/H|
|12||E-Trade Financial: consumer services||6,822.2||Fin|
|13||Sprint: wireless service||6,728.8||Tech|
|15||Scottrade Stock Brokerage: consumer services||6,361.7||Fin|
|16||Fidelity Brokerage Services: consumer services||5,869.4||Fin|
|17||Acura TL: passenger auto||5,448.2||Auto|
|19||University of Phoenix: online||4,999.1||Edu|
|21||Fisher Investments: consumer services||4,458.0||Fin|
|23||Holland America Line||3,852.5||T/H|
|24||Nissan Altima: passenger auto||3,790.4||Auto|
|25||Eisai Co. Ltd.: Aricept||3,672.7||H/F|
|26||Capital One: Orbitz Visa||3,662.7||Fin|
|27||AT&T: wireless service||3,264.5||Tech|
|32||Quicken Loans: consumer services||2,908.1||Fin|
|35||Citysearch.com: City Guides||2,766.5||M/E|
|36||IBM: business services||2,749.0||Tech|
|39||Bank of America: consumer checking||2,421.0||Fin|
|40||DreamWorks Pictures: "Hotel for Dogs"||2,368.0||M/E|
|41||State Farm Mutual Automobile Insurance||2,223.4||Fin|
|42||Ford Flex: crossover utility vehicle||2,204.2||Auto|
|44||Kellogg's: Apple Jacks||2,110.3||CPG|
|47||Jewel Quest Mysteries||1,876.9||M/E|
|50||Toyota Tundra: truck||1,818.0||Auto|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in December 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT