Home  › Stats › Audience/Traffic

Growth in Visits to Facebook Outpaces Twitter in U.S.

  |  May 7, 2010   |  Comments

Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen.

Growth in U.S. traffic to Facebook is far outpacing that of Twitter, according to data from Nielsen. The measurement firm estimates unique visits to Facebook grew by 69 percent between March 2009 and March 2010 compared with growth of 45 percent to Twitter during the same period.

It's essential to note, however, that a large portion of Twitter traffic does not come via its Web site, but rather through third-party applications such as TweetDeck. As a result, the data does not necessarily give a precise portrayal of its growth in relation to its rivals in the space.

Meanwhile, visits to MySpace continued to contract during the 12-month period, with its loss of audience increasing in speed compared with 2009 vs. 2008 numbers. Business-focused network LinkedIn and Classmates Online also experienced contractions in unique users during that period.

Globally, Nielsen estimates the audience for social networking grew by around 16.5 percent, year-over-year, reaching a total of 313 million users in March 2010.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...