Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen.
Growth in U.S. traffic to Facebook is far outpacing that of Twitter, according to data from Nielsen. The measurement firm estimates unique visits to Facebook grew by 69 percent between March 2009 and March 2010 compared with growth of 45 percent to Twitter during the same period.
It's essential to note, however, that a large portion of Twitter traffic does not come via its Web site, but rather through third-party applications such as TweetDeck. As a result, the data does not necessarily give a precise portrayal of its growth in relation to its rivals in the space.
Meanwhile, visits to MySpace continued to contract during the 12-month period, with its loss of audience increasing in speed compared with 2009 vs. 2008 numbers. Business-focused network LinkedIn and Classmates Online also experienced contractions in unique users during that period.
Globally, Nielsen estimates the audience for social networking grew by around 16.5 percent, year-over-year, reaching a total of 313 million users in March 2010.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT