Home  › Stats › Audience/Traffic

Entertainment Leads Content Spending Growth

  |  March 10, 2005   |  Comments

Online music a leading driver.

Consumer spending for online content is up 14 percent from $1.6 billion in 2003 to $1.8 billion in 2004. Entertainment/lifestyles was the fastest growing content category, according to a year-end study conducted by the Online Publishers Association (OPA) and comScore Networks.

The online personals/dating category remained in the number one slot among leading content categories at $469.5 million, a four percent increase over 2003.

In contrast, entertainment/lifestyles, a category which includes digital music and multimedia sites, nearly doubled over the year, from $217.6 million in 2003 to $413.5 million in 2004. Buoyed by 90 percent year-over-year growth, entertainment/lifestyles supplanted the business/investment sector as the second-ranked paid content category. (Business/investment posted a 6.3 percent decline last year to $312.9 million, one of only three categories that dropped in 2004.)

The next two fastest growing online content categories were sports (including fantasy sports) and games. Both have an entertainment component and posted double-digit growth, notes Michael Zimbalist, the OPA's president.

"There's a trend playing out," Zimbalist said. "We're seeing the evolution of the Internet from an information resource into a medium used for entertainment and fun."

While the report doesn't detail growth of entertainment/lifestyle subcategories, Zimbalist said the maturation of online music was a key drive of growth in the category.

"2004 was the year when legitimate online music services came into their own," he said. "My gut tells me this growth happened because of Napster coming back and the surge in iTunes and other online music services last year."

For Q4 2004, online content consumer spending reached an all-time high of $472 million, the eighth consecutive quarterly increase.

The study doesn't measure spending on adult, gambling, or illegal drug-related sites; software purchases; "get-rich-quick" schemes; ISPs; electronic faxing; Web-based email applications; or subscription games played through a non-browser interface.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...