U.S. Mobile Web Audience Grows by One Third

Females, youths, and older users drive mobile Web usage.

Visits to Web sites from mobile devices grew 34 percent during the twelve months ending in July, according to data from Nielsen Online. The measurement firm recorded 56.9 million mobile Web visits in July ’09, up from 42.5 million visits during July ’08, it says.

Although men continue to make up the majority of the mobile Web audience — accounting for a total of 53 percent of visits — growth among female users far outstripped that of males, growing 43 percent year-on-year compared with 26 percent, respectively.

As mobile Web access spreads beyond the typically early-adopting age bracket of 18 to 34 year olds, youths and senior users also experienced a surge in growth. Use among 13 to 17 year olds grew 45 percent year-on-year, while the over-65 group experienced growth of 67 percent — albeit from a relatively small base, since the bracket accounted for just 3 percent of visits during July ’09.

Perhaps more significantly therefore, access among 55-64 year old users grew 37 percent year on-on-year, accounting for 9 percent of the total mobile Web audience in July.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource